How to get customers for life

How to get customers for life There is business is not it? T only on a customer by selling him something and moving on to the next. There is everything to ensure that your customers again and again to you? and more money! But how can you ensure that your clients remain customers for life? What strategies can be used in practice to hold back more? The project loyalty is something every small business with headquarters should be in place. That sounds great, but what a privilege it is and what should? Are GroundworkBefore, a program of maintenance, you must understand where he is now your company in relation to the conservation track record. Ask yourself these 3 questions: 1 Do you know how many customers we have in the last 12 months? 2nd If you know the number, you know why they are more entertaining? 3rd Have you ever tried to quantify the impact of these losses are on the bottom? Before you can be an effective conservation plan in place, you must answer these questions. They are the key to the understanding and implementation of an effective archiving strategy. Let's each of them in many tu.How you lost? It is essential to know how many people stop to talk to you at any time. Maintain a database of all your clients, how often they buy what they buy and in what quantities. Each month, the information and see if you can spot any worrying trends. If the average value of orders fell in the last 3 months? If a customer? S regularly throughout the dry? When someone orders a number of contacts per month, but suddenly stopped buying a certain range, why not? If you? T track of customers are lost, how can you prove or retu it? Because with his back to you? Equipped with information on who? S desertion to fight back can begin seriously! Sometimes there are good reasons why companies can dry? The owner may have died, removed or disabled. Not much you can about it! But what is more disturbing reasons? Their quality is Down Hill, the client feels he is no longer cost-effective performance, in general, are the level of service. In these areas you need to know, so you can retu to business track.If a variance for the economy, and you can identify that would help, then get off the phone and talk! Find out what is the problem. If you fold back in, so great, but if it is really too late, but at least you have some important lessons on which the company is wrong.What Does It cost? You can imagine the odd customer here and there is not to have a significant impact on your lifestyle. Think again! Remember that it is not just a sale, you? SA Life of sales you have to lose. Suppose that a customer spends $ 1000 a month with you. He goes off in the sunset, and you never see him again. Imagine, you could have with you for the next 20 years? what? s $ 240,000! Interested now? Well you should! Do not you work, the financial impact of the loss of a single customer can really bring home the impact on the economy. This should encourage you and take you on a maintenance plan.Your retention PlanHaving hours convinced that you need a plan of engagement, what should? 1. Have a system that allows you to answer every question that we have just reviewed. Do you understand what's happening in the economy, and you can ask the right questions. Make sure you know who you are lost, because you have lost and how much it will cost and you2. Get your employees together at regular intervals, and to remind them of the importance of keeping your customers. If not? T on board then you have not hope3. During the meetings hold brainstorming sessions, so anyone can contribute ideas, how do you think about your customers4. The application of good ideas and measurement of results, so you know what works and what notes sound conservation plan may be effective as a good marketing plan, which should achieve the same results? a contribution to profits. So, to sit down and think about the steps that can be put in place to make your customers.I was a sign in the shop one day, he said? Is not the number of source, is, like many who come back? s important. Not? T, which say it all? Robert Warlow   Small Business Success Small Business Success is a resource that helps small businesses more successfully. If you have a regular exchange of ideas and tips then subscribe to Small Business Success a free newsletter, which is rapid, with tips, ideas and goods. Visit