The practice of cutting edge Marketing Guide to recognize five types of customers

The practice of cutting edge Marketing Guide to recognize five types of customers Each year a growing range of increasingly sophisticated in their buying habits and how they interact with products and services. Any other type of customer requires a different perspective of sales, marketing and customer support perspective. This article includes five different types of customers that allows you to better understand how to adjust the marketing message to their customers product.The is a sophisticated consumer who is willing to take part in operations at any time, anywhere. This type of customer does not care if they have to communicate with a device or platform, to the extent that allows a certain amount of traditional convenience.The is a client that is the headquarters for management, maintenance and repair products that you purchased. These types of consumers have no problem with ordering of parts broken or malfunctioning of a product, instead of putting into service, or delivery of a new product to the manufacturer for free conventional repair.A is a client that is in some way involved in the creation of value for a product. This type of customer who can often be found by using and contributing to community art, such as Web sites Flickr. Flickr offers a photographic archive that comes alive when the customer (subscriber) is taking part in social functions website.The intentional customer is someone who wants to participate in the design of the products they buy. Examples of companies to satisfy customers who are intentionally allow any type of customization before shipment. Apple iPod sales have been deliberately pushed to allow customers to choose a custom engraved on the back of your iPod before the radical is shipping.Finally client. A client is a radical having a product that was originally designed to solve a problem, and somehow use to solve a completely new one. This can be as simple as changing the output of the product, or as complicated as creating a new industry around a question. An example of a client a major influence on the products is small but passionate about extreme sports snowmobile skimming. Here we have a product that is designed for use on snow, but radical clients created a sport of running through open water.Each score types clearer and more distinct personal goals, if they consider it a product or service and must be marketed for different treatment. Understanding by each of these different types may be more effective in developing their marketing message.Tom writer Samus is a retired staff for a site of legal information for shopping and an information kiosk software on the site. He is a father of two children and husband of Clara Parks.