Thursday, September 15, 2011

Strategies to Increase Customer Loyalty

strategies to increase customer loyalty IntroductionCustomer contact is important in a hectic world of business. Many professionals and small businesses to grow their clients, but for many it is ad hoc and with too much strategy. ย  Many still find it difficult to establish a strategy to make life easier and better for their customers. ย  The following points are and the framework and stimulus for those who want to bite the bullet and a process that is both positive and profitable.1. Development of a 12-month Customer Contact Plana. Creating a plan gives you a broader view and allows you to "see" if your business spent.b. To view the program with the goal of "color codes" to identify areas of commonality and where it can exploit gained.2. Identify customers' types' and market accordingly. By "group" typical customer, you have the opportunity to market more efficiently and even begin to know where your business is from.b. This will also respond / react in different ways and with "intent" of each group.3. Standard full article in "blocks" in order to save time and increase visibility. Identify the writing of articles, such as cards (birthday, Christmas and other seasonal cards) and take the time to write everything on a time.b. This saves time in the long run.c. Sort each card in the date and place tickler file. When the day (or week before) to send the card.4. Investment in technology to automate Newsletter / messages. There are significant technology that can automate the messages for you. Examine some these.b. This allows you to write a regular newsletter at once, and then go on intervals.5 regular. Creation of "focal points" throughout the year. Important customers can request a visit to take another call or a personal touch. Diaris appropriate time in advance so you prepared.6 well. Memories for the most important steps to ensure that nothing falls through the cracks. Set up reminders for cards, anniversaries, etc. This is the question of remember.7. Make standard models for activities. To review your plan, you will find a lot of appointments and activities. For download, and that up to now, there is no pressure to do so when the time comes.8. Create a simple but effective loyalty program. Loyalty programs don? T complex. A simple points system and all levels. (Ask your accountant, as the allowance, if necessary.) 9. Create polls standard (automatic), face a feedback score. Surveys (on-and off-line) are enormous and methods to obtain feedback testimonials.b. There are many web tools that can automate that for you, or you can create your own, and even if manually.c. One way or another? do it! 10th Request for "References" at key points of interaction.a. Testimonials are powerful tools for your business. You convince the others are much faster than us when our product.11. As part of accountability for third. Take the time to have a third floor with your review of all 6? 12 weeks. The advantage is significant.Bill James Wallace helps its customers, their business through better and more strategic customer relationships. Based on his 18 years of experience in the financial sector as Sales Manager and Director of Training and Development, which helps business owners who play on the same business entities.Bill May bill@resultdrivensolutions.com ย  His blog based website

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