10 Reasons To Turn Your Customer Service Into A Cross Selling Platform

10 reasons why your customer service in a cross-platform 10 reasons why your customer service in a cross-platform Cross-selling is a good way to increase sales and profits through the sweet condemns existing customers to buy another product during the service really conversations.There Ten good reasons, your corporate social responsibility? S should make an effort for cross-selling to existing customers and clients: (1) You already have customers? s Attention! This may seem obvious, but? sa critical fact. Advertisers wreck their brains to think of clever ways prospects simply rely on them. If you are with existing customers, the phone is not it? T have to compete with other companies for the ears? You? Back in you already voted, and only you. From the point of view, the signal-noise ratio is very favorable, so that you can take advantage of that as well. (2) is able to offer on the spot! One of my clients, cross-selling of insurance. When customers phone with a question about their home? Politicians, they? Once again on a fast offering money for their auto policy. Information on insurance, which currently are the customers with the agency will be visible on CSR? S-screen, so employees can always be an additional policy. (3) customers are in a perfect atmosphere to buy! In a famous manufacturer? s four service center staff to field thousands of calls every day from frustrated and angry people with cameras or not their expectations. You? D problems, and nothing else until a senior executive has asked this question? We can learn from this cost center into a profit center by selling a new article on these callers? We showed them such as bags of cross-selling, photo albums, and flash attachments. The increased efficiency of corporate social responsibility? S closed up to 50% of those for which it offers! In contrast with the sense that customers are satisfied with your purchase. After the sentencing, their problems will be resolved, are in a receptive mood. (4) It is less time than you think! One concern is that the talks could walk, and in case of cross-selling is introduced. In fact, the opposite occurs. When employees are trained to respond, and they take small tasks like sales, which in fact express? End? Requests that they may not have. (5) If your customers like your products already, you? ll You Feel? again a favor! Some CSR? realize that they s? Re invade if they have a greater number of products, but this is not the case. By definition, products and services offer value, and most of them, you? Once again, with more value. By what other means to customers Learn more about the other article? Advertising? To speak with them, and the possibility of contracts for you? Re also the ultimate in comfort. (6) contributes to gains in two important things! A simple way to calculate the profit of what is it? s left after deduct the costs and revenues. There are at least two ways to increase profits: increase revenue (or margin), or at lower cost. By cross-selling, both of you. If your client has more money, increased revenue. Because your investment is your effort and your time, your financial burden for the increase in revenue is almost zero. No wonder that managers are at cross-selling! (7) E '? Capital? All in connection with the campaign! In general, corporate social responsibility? And only a limited number of careers. You climb into the monitor, and finally in management, but for the way they are? Re slots.Salespeople compete for very few, on the other hand, are always very popular, and I? Ve never been a senior executive who didn? T said they could? t? Place? for another top seller. Furthermore, because sales people Hone their skills of persuasion, it can be in many niches, the call for negotiations skills.By starts in a campaign of cross-selling, CSR? S can practice their skills in selling low-risk approach. If they accept the challenge, they may very, their career, while the controls in more compensation agreement. (8)-Manager an additional way to quantify the contribution of your units to the welfare of their Companies.It? Spirituality one thing to say (and not easy to prove) that your customers good people. It 'another reality show for added revenue your team has brought a. Which statement that you maintain the head count in an economic downturn, or heavy justify bonuses and promotions? (9) It changes the mentality of your CSR since its Proactive.They reactive? ll know first hand that they call the monitoring results, and not customers. You? Ll more likely to sell, and their general management skills of the contact are also improved. There is also the possibility that their ability is new in his personal life as well. (10) 'very trendy right now, so why not use the program? Cross-selling is a hot topic for the moment, and? s generate power almost everywhere. But more importantly, it seems that him? S here to stay. So, give it a try! Dr. Gary S. Goodman, Copyright 2006Dr. Gary S. Goodman, President, is a renowned speaker, trainer and management consultant and best selling author of 12 books, including Reach Out & Sell Someone? and monitoring, measuring and managing customer service. A frequent guest on radio and television, all over the world, Gary? The programs are provided by the UCLA Extension and numerous universities, trade associations and other organizations in the United States and abroad. Gary is based in Glendale, California, USA. He can be reached at (818) 243-7338 or at: gary@customersatisfaction.com