4 Myths about Customer Value

4 myths about customer value 4 myths about customer value The goal of business is to create and maintain a customer.Much has been written about customer orientation, customer relationship management (CRM), Customer Life Value (CLV) metrics, Customer Centric organization models, customer retention, service Customer Care to add any sound of high level with the customer before you have success or word and you have a new model, a new theory. Major coup books, famous authors and training until another theory comes along.And see the poor customer is more satisfied with the game (which includes all of us specialists too, and customers). That a manufacturer or service provider often thinks as a value proposition or market, the customers to respond in a diametrically different. Why is this happening? While business thinks in terms of securities and derivative products, the customer is looking for satisfaction. The key issue is whether the strategy, product features, add-on and lead to the creation of value for the end customer satisfaction.Now this may seem somewhat 'contradictory. To better illustrate what we are going to take the example of mobile telephony services. Companies are developing a new product every two weeks to offer more value, perspective.Then when the question is why the customer in exchange for maintaining the various providers of services and products or packages so often, if the products are providing value. The key here is more value propositions are being rolled without looking at the center. If the value proposed gives satisfaction to customers. If not, it is valuable. The customer buys the satisfaction. Highest value is obtained when the customer is fully satisfied with your purchase.Some in common myths CreationMyth Report # 1 More is often considered a valueBuy get one free schemes are rolled out. There is of course an instant sales boost. However, at the end of the system that the customer feels that they have paid over 100% more for products and product they perceive as very costly once the scheme is withdrawn. You can switch to another product for the same price. Conclusion: Dissatisfaction leads to value erosionMyth # 2 The price is firm as a valueMany lowest price, offering more value. In most cases, the lowest price of final products as the second best with a higher price of the product with similar characteristics to those of the leading product in the market. The simple reason is the higher price of the product can provide greater satisfaction because of the perceived values and images. Markets are a good example of this syndrome.Myth # 3 Other functions valueBusinesses or add-on loading a product or service with more features that offer a higher value. Although this can be interesting if the features are not supported by adequate supports the satisfaction may be lower and the value is reduced. We found this magazine. A customer purchases a product with many features, but not demonstrated properly or may not be adequately covered. Consultations can not be effectively managed. The airlines offer add-on free OVERNANCE housing are not yet supported if services such as information management, reservations, and the hours are poor. Mobile phones may be companies that offer a lot of add on, like national roaming or free incoming calls, etc. However, if the turnover is low and billing information are not treated properly the customer is happy and leaves the provider. Myth service for another 4 # productsThis similar competing products is often the case of the show. A film can not compete with other films. If the customer is not satisfied with a theater or a movie that can be seen in entertainment options from other sources, such as an amusement park. We may call them discretionary time products. Higher levels of satisfaction are very important in these business.These are some examples of how businesses can go totally wrong in assessing the value. If it is good to discuss the creation of value should reflect on the key ingredients of customer value that is the activity satisfaction.And are really serious about loyalty. As even a novice to know that business is much cheaper to service and maintain existing customers. The cost of acquiring new customers is very high.Now many companies have index of consumer satisfaction monitoring the main factor in customer value creationR.G. Srinivasan is founder of the Forum to win Born. E 'un certified trainer and 0nline marketing promotions consultant. Check out their website at