My visit to the past winners of the WOW Award

My visit to the past winners of the WOW Award After the presentation of the WOW! Awards I always hope that they maintained the standard of service. I want other people to do exactly the same great service I have? Fri seen.Last week I had the privilege of a final winner. The shop is called Harris Lipman, and they? Back in Whetstone, North London.Having telephoned his appointment, Mr. Williams letter.Dear I have been advised by Howard to visit us on Friday, 19 October at 2:00 and I'm writing to you to see if you want to accept our offer, that your car valeted while you are at our offices, our expense.Whilst We strive to offer our customers to see? s, as far as possible, I am sure it can be shown that this is a significant time savings when customers place in us, like you, take time and effort to visit us, and we believe that we offer this service, as a sign of our call appreciation.I over the next two or three days to see if you want to t, our confidence is offer.I They appreciate that this offer is subject to weather conditions. Yours sincerelySarah O? Welfare Officer BrienClient talked to Sarah a few days later, and explained that I was not as a client and I? d that is not his kind offer. ? I don? T see that things? Sarah said. ? I think you should do anyway. But this was only part of story.I was blinded by a wonderful reception with the music softly in the background. Sarah was absolutely wonderful. There were beautiful display of flowers and a team commitment to the wall has left me no doubt that this is an extraordinary business.When asked if I? D as I have some 'water to drink. Two beautiful blue glass bottles with water cooled appeared. A firm and crisp. The splendid cut glass was a tumbler roller coaster ready to drink to me, when I saw use.And outside the building, it was my car? cleaning positioned and ready to drive me away.WOW! What is Harris Lipman business? You? Re a firm of accountants! The rule does not mean that you have a business? D employees with customers, but? Re establishment of a level that far exceeds the norm for all business.So What can you lea? Harris Lipman stunned me with first impressions? the letter and the reception. And what a wonderful letter. Take a moment to retu to the question of how a customer would.They has blinded me to the second impressions? reception, the commitment of the team, water bottles, music and my mind blew flowers.They with the last impressions. Not only was my car clean, but was ready to line distance! That first, second and last impression you are creating? Derek Williams is creator of the WOW! Awards? and Chief Executive for the Society for Consumer Protection in Professional Europe.For more information about Derek Williams visit   For the WoW! Awards (including access to a free customer service newsletter) visit