Make sure you get the perspective of the customer

Make sure you get the perspective of the customer Companies that fail, often forget to look for customers. I spoke with people in the company that has had less success, and when asked if you try to get comments from customers, invariably the answer is no. Why not do it? Why not have the perspective of the customer? Often, the company is too much and think they know what customers want. This myth, because that is what it is, may be kept until the client is not involved. However, the client has a strong voice in the process of acquisition, and eventually becomes clear how the customer feels! At that time, of course, it is too late to do anything it.Another why not ask the customer is fear. Customers can not do good as you thought you were. To the insecurity of people who enter in May as one! To protect themselves, people do not want to listen and not just ask. On the other hand, they may be excluded from a series of edifying comments.Get real! You have the voice of customers in your wallet or in your inbox? The first to know how the customer feels about your company, the first one can begin to correct the deficiencies that appear in May but we must act. There is no point in hiding in the comments that you do not like. This does not change the reality. Put your customers at the heart of your business and leave the rest to follow tune.This can not improve the results line.About The AuthorErwin Steneker is a senior consultant with the support of more than 13 years of experience in sales and support. Visit his website