Are your customers Confused

Are your customers Confused It's the most confusing site or does not reduce confusion.Remember confuse people not buy, they are looking for more   information.Your task is to give them the information, or at least enough   Information to give them the confidence to buy your products.   You need to convince customers that your product solve   problem.You they do this by providing factual information, which is for Web content and Web --   Copy. What? S is the difference between web content and web copy? Web copy is the step of sales, while the Web content or educates   Keep your customers. Not that? T means that your web copy   Can I? t need? t educate your customers, so that the Web --   Index should? t is a pure sales pitch.A good example of this is a white paper. A White Paper   offer your customers the information to understand what   needed.They is necessary to understand how the product benefits, as   Solve their problem. Even your white paper, a   Problem that did not? t know your existed.If White Paper has identified the need to copy your web   sale.Another an emotional speech is an example of targeted marketing articles   Posted on your site. When a White Paper in May against a   Full release and more pages, the articles of a   specific part of the theme subject.Breaking into segments allows you to fully exploit   Every coer of history for your customers? Caution   At the same time. Short texts are perfect for the short   Attention spans of our web-patrons.Some take advantage of articles and white papers are:     If you can access online to your   Website.   Help your know-how.   Educate your customers.   They continue long after you them.Say after a white paper to explain how the product and   how to solve a problem at a previous client. By the end of   the paper the reader should be able to say? I have the same   Issue. When it comes to that person, which must be for me? That? People buy emotion and then justify the logic?   It's true. However, the logic can be used to prime the emotional pump.White documents and objects, the main tools for this! Now   have a problem, and then shows you how to solve it.Since They contain a link to your page, the customer can   can be applied directly to the product without page.You house is a link that didn? t you? How many times have you wanted to a product, but   Impossible? t come after you the company? s Home page.Don? t for your customers if they need to   Go ', and then ask for the sale. Yes, they ask for the sale! Tell them what you want to do, and they? Ll do it.     Use logic to a problem of identity.   Then emotionally to your customers? Need for   Your product or service.   Finally, sale.Get all sales you deserve! ***   Parrott Writing Services, a San Antonio, Texas, which focuses on web content, ghostwriting, website optimization, online / offline ad copy and technical writing for small businesses.   Visit for your free ebook download)