Thirdly, the new trade Battlefield

Thirdly, the new trade Battlefield On 10 January 2005, McDonalds? United States has announced that the award was in the coffee sector. It would sell premium coffee at an attractive price. One company, for fast food at low prices, re-engineering is an up-market coffee, coffee is the second most common raw materials after oil.Is this is an opportunity to head to head with Starbucks? I think not. I think a Starbucks is a Starbucks consumer, and consumers will not lead to a redistribution of McDonalds, Starbucks, but as a philosophy, is an opportunity for retailers, that a society? Third? place.What is? third? Place? Consumer's time at home, the first place, at work, their second, and often preferred place.As a third? Brit? third place for the traditional? blue? Collar men was the publication. For many Generation X may be the gym. For many baby boomers Starbucks.One is the key to success is that if you have a chance to develop third place and successful, you can use to develop premium products. I believe that some of McDonald's? Strategy is to strengthen their third place in the public mind. Third? Location RetailersIn the United Kingdom 60% of people who are committed to their local garden center bought a cup of coffee. Nurseries, intentionally or not developed? Third place? for their target consumers. Restaurants and bars are a clear third place for another market segment. Third largest mobile retail company can (in some places IKEA) for farmers and specific retail centres.What organization in third place in the minds of consumers? Retailers, they really understand their target audience and make them feel at home away from home. You select graphics and fuiture for their clients feel at home, and will offer refreshments. Why go to so much difficulty, so that customers feel at home? Consider Starbucks, where their target customers are visited on average 18 times per month and bought a premium price. Third? City merchants also realize that that is more visual graphics. What is important, but equally important is how the customer feels and relates to customer satisfaction, not customer service. Customers want to feel people are and must be treated as such. This means that team members must be trained in customer service, but also an understanding of the customer as an individual, and what he wants as a consultant to retail individual.Lovemark LoyaltySome the term? Mark's love of loyalty? for organizations that deal with this financial success. A? Love Mark? is a brand that consumers like to own (BMW, Starbucks, Virgin and everyone should love Burberry marks.) customers can relax with the product, but not the activity. To fall in love with business has become a? Love Zone? the customer's eyes. In other words, people must truly understand the customer, product and business environment.Many believes that this is self-explanatory, but I recently purchased? Love Mark? Car. When my wife and I went to the showroom to the vehicle on that? Love Zone? Customer service was a long way from the mark. My wife has been ignored, and we were waiting, without explanation, for twenty minutes. I was also informed that it would be in touch with me within one month to verify their customers, three months later, I? M waiting.The still key to success lies in the fact that the perceived image of the product increases, the quality of customer satisfaction of your team to increase. This is a real challenge and often misunderstood by many companies. For those who do? Third? Retail location has great opportunities.John Stanley is a world-renowned guru of retail with more than 25 years of experience with companies around the world to improve their image, their markets and grow their bottom line.