First impressions are your customers customers Invisible

First impressions are your customers customers Invisible They pass through the door marked? City of sale. E 'clock 7:20 am. Behind the counter is the guy after reading the newspaper. He must not have heard that the sound is activated when you are in business. You clear your throat up. No response. Are invisible? One wonders. Finally, you are talking about. Excuse me. I need material. Not? T fall. N. know the headline above. Only a voice answers? We do not? T up to 7.30., Too stunned to respond to you, go back to your truck, voting never cross their threshold again, and proceed to the next service provider.   True story. The contractor who happened to share with me two years later. Living up to his vow, never bought anything from wholesaler.No who willingly ignored. Common sense tells us that is not? T supporting you? T did. You? Re expects a client, or you? Back to the phone. Maybe both. Another customer walks in. You could say that? Come on in. We? Ll be with you. Also the phone, you can nod and acknowledge his presence. But you do not? T They avoid contact with eyes, fearing it might give you an application and then? D still have something to do. Not? T mean to be rude, is that you? Re busy.Or you? Yet another vendor and hastily cut the meter area. The customers are three deep waiting in line. Countermen Both are already in stock filling orders. You? T is time. The job at 2:00. It is worth half a million. The material was nickel and dime. You can get the speed and the rush of customers. Not? T mean to be rude, it is just that, it must be prioritize.It? S time to rethink the relationship between the sales counter and your customers. For many distributors, this is an afterthought, just a place that serves? Table scraps? ? several residues required for a job, odds and ends a call to service, parts and pieces, from the home DIY. But your meter? S? Implementation? may be well beyond the small percentage of sales to your current financial ledger.Your sale can be an ambassador of goodwill for the entire operation. American psychologist Abraham Maslow said one of the most important social needs of citizens is the need to belong. Through your counters, the sector can be a sense of community for your customers. And it starts with some simple steps.1. Make everyone a greeting. Of course, most companies do not? T budget for a greeting. To do all this? S offers. Explain that each employee input is welcome to customers and ask if anyone help. If the employee is not it? T trains for sale, says simply that the customer is someone with him as soon as possible. For example, a warehouse worker was filling an order from his notes of eye contact with the customer, greet, and assure that he is helping the way.2. Watch your language. Most of us have never received training on the proper way to greet customers. The assumption is that we have? Ll? Only know. Consequently, most of the time that we so abruptly. ? Wha? Cha need? us? ll application. Or? Help? as if it were too much trouble to make a complete sentence. And some of us do not? T say anything at all. We are waiting for the client to speak. It is not necessary, a script, but the phrase as an explanation, the difference between the apparent effort and unselfish and friendly and helpful. For example? How can I help you? has a number of implications. First, there is a willingness to help. Secondly, it shows the confidence that you are able to help. Of course, always a casual greeting in the first place, how? Hey? o? Yo,? or what is commonly used in your region. If it is known by customers name.3. Lasting. How do you say? Goodbye? is as important as your customer. Express your gratitude at the end of a commercial transaction. ? Thank you for your business? is always appropriate. Even you do not? T need a script. The most important thing is to show sincerity. Act as if your livelihood depends on it. Oh, yeah. That? S right. E does.4. Un-Limit your enthusiasm. The previous steps have won? T, if not? T this law. When a good friend from you that you hadn? T seen since the school went in counter, it is likely that you would be happy to see him. Even if they were employed. Even if you are on the phone. Well, enthusiasm and imagination, that every customer walks through the door. ? Too? You say? He won? T on the road. Showing enthusiasm tells the client that you are smart about your business entrepreneur understands that can not be successful? T hinge on a single partner. Instead, based on a collection of all the compounds from which a mutually beneficial connection. The retail space may be used to deepen the collaboration between the customer and society. Or you can destroy the relationships that as a whole, as in history, the beginning of this article. By the way, the name of the contractor was ignored Josh Coleman, owner of Coleman contractors, the third largest manufacturer in our market. The dealer that? Not? T up to 7:30? lost more than? Table scraps? that moing. E 'cost his company millions of dollars in jobs, Josh Coleman handed to us. You see, we headed for the dealer said that until the next moing. Fortunately, our shares had already paper.Mike Guy Dandridge   Md@theperformancepro.com   Mike is the founder of High Voltage, a consulting firm specializing in the development of clients for the industrial market. E 'a speaker and trainer with 25 years of experience in trading. Dandridge is the author, the one-year Business Tuaround, a book based on his years in the field of trade, and with more than 50 ideas for improving customer service.   You can have up to Mike 254-624-6299.   Visit his website at   Subscribe to his blog