Your business is easy to buy

Your business is easy to buy If you want to build a successful business, you need to make it as easy as possible for their clients and customers to buy from you. Simple things such as your hours of operation, taking account of all major credit cards, and with a payment plan can be easier for their employees how to greet people and answer the phone. Do these things are so simple and common sense, you? D think each company carefully to them, but not? T. E '? S terrible and shocking how many companies do not do these simple things. What makes it really difficult for people to buy them. It occurs in all types of businesses in all types of forms. What? And not a deliberate thing, but it can also, because the effects can be very harmful to society? S line.Here below are just some examples of how companies make it difficult for you to buy? You will receive a package of direct mail for sales of a good persuasive letter and brochure, but nothing in the package that tells you how to order the product or service. You? Retu feel confused and simply throw the entire package to the trash. It is a call for information or to order, and the telephone operator snaps? Hello, please hold "and then left hanging on hold for so long that finally hang up and promise that this is not new with this company. You? back with a good meal in a good restaurant? Ever attended. Go to the room and find a wet floor, no soap and towels. The bathroom looks so bad smell and do not want to retu to the table, much less the new restaurant. If you go to a website to order a product or service and to find all types of large sales of messages and attachments, but no more? tell how to make an order on the site. When you finally find your page is so confusing that you just click on it and not to visit the place or type of situation again.These are called? Transactional tuoffs, "because literally killing thousands and even millions of dollars in sales. Such situations should never occur. It 'simply a case of gross negligence by the company owner.If you want your business to grow and prosper, we must make it as easy to buy for a child can do it. You have to start worrying about going to ensure that its operations aren? not losing sales because of any act or omission which I bring? Noticed.You should not look for anything that might discourage people to buy from you, and if one or two things are tuing people, right? Ask yourself some important questions: is clearly our services? There are clear instructions to purchase? Not our ads to explain and highlight the specific benefits that customers are looking for? We are for the treatment of clients who want and expect to be treated? We are always courteous and timely servicing our clients? Can people find us by telephone, without long delays? We do not feel at home when entering the shop or office? And 'why people buy? What gives special thanks to our best customers? Is our website easy to navigate? Not all links work? It is our way to find the page? The order form easy to understand? You should always buy your own business. Have a friend or colleague to work or to visit your call and make an order. Lea to greet your employees when prospects come into your business. Find out how long or the client must wait until someone helps them. Find out if the prospect or customer is put on hold and long.Have as a friend or colleague visit your site and place an order. It 'best to someone else for you to do this because, as the owner can sometimes get caught up in how the site appears to be pleasant and not as objective as you need be.You can also get a lot of ideas very Shopping of their competitors, whether openly or not you want to be recognized, have a friend or colleague do it. See if you can identify one or more serious deficiencies in how to do business. If there are serious shortcomings, and can build on, might help to take an important part of market.For example, you might find that your main competitor is too slow, no? no ending, no? not offer a full money back guarantee, no? Do not allow the trade, no? do not offer a payment plan or time, except major credit cards, or not? do not offer delivery. Whatever is not done to make it easier for customers and clients to buy, you can do in your business.You could also talk to some of its competitors? s customers and ask them what you like and do not like to deal with its competitor. Compare what they say about you or how your friend felt when he tried to buy from your competitor. Who does not love or weakness of your competitor? s customers to reach most of the time are trying to be as difficult to use at your own business.Life for many people today is very complex and competitive. People are looking for simplicity and satisfaction of their lives. When you are able to offer an easy and simple to buy what you sell, you have a steady stream of customers to add to its bottom line.Copyright? 2006 by Joe Love and JLM & Associates, Inc. All rights reserved. worldwide.Joe Love is based on his experience of 25 years of helping individuals and companies build their business, increase profits, and achieve total success. He is the founder and CEO of JLM & Associates, a consulting organization and training, specializing in personal and business development. Through his seminars and lectures, Joe Love addresses thousands of men and women each year, including managers and staff of many of the largest companies on the topics of leadership, self-esteem, goals, results and success of Joe psychology.Reach : joe@jlmandassociates.comRead more articles and newsletters at the following address: