How memorable is your company

How memorable is your company Many companies argue that the importance of creating a memorable customer experience, but few of them really that knowledge to use. Today, let? S Have a look at five organizations that do? Get it? and you can see how their involvement in the process business.1. The Ritz-Carlton is a classic point of reference the organization when it comes to customer service. His motto is, in part? We are ladies and gentlemen ladies and gentlemen service. Everyone in their organization will be treated with respect, and are addressed with great respect for their control in guests.After the Ritz-Carlton Pentagon City in Virginia, we realized that our room was much brighter lighting than in other hotels. The mattress, pillows and cushions are comfortable and the little card next to the bed supported? Allergy-free? e? hyper-clean. In fact, Ed is sleeping better than he usually is not in the room. I needed a nail clipper and a toothbrush, and both were unpaid. But the only thing that really struck me was that my husband had sent the woman at the reception which was my birthday. We retued to our room to find, after dinner, a plate of chocolate, strawberries, a bottle of champagne in a bucket of refrigeration and a handwritten note greeting card? On behalf of the ladies and gentlemen of the Ritz-Carlton? and reception staff. How cool is that? I? Ve been told that the experience of people of all week.All this? Un po '? Details for an excellent impression.   What can you do in your business? Pay attention to seemingly insignificant details. People notice and appreciate small things can make a big difference.2. Southwest Airlines is an anomaly in a field, the losses throughout its existence. You? Ve in business for over 34 years and have proven to be profitable every year since 1972, and for each quarter from September 11, 2001. Certainly, a business model has been extended to low costs and low prices, the record and excellent customer service are the key to their success. But the most distinguishing characteristic is its people. Heard that one before? This is a company that walks their talk. Unlike most companies, Southwest? N Employees can go to work, makes their work fun, and giving a sense for passengers. They joke with the passengers, more than their competitors clothes at random and create a more pleasant air days.How this is possible for your business? Lighten up, have fun with your customers. Business doesn? T must be mortal, all time.3. USAA is an insurance and financial services companies, only the military, their families, former spouses and adult children. They refer to their customers? States? and if you are a member, you have the right to use their services for life. In 2005? Fast Company? Magazine? s? First customer? Awards recognized as USAA? Staff Innovator? a society that most understand the link between happy employees and satisfied customers. (see a trend here?) Based on personal experience, USAA? s service experienced staff, courteous and efficient. They make useful recommendations, even if it is in my interest to the general fund, and quit doing what they say they are? Re doing. I probably spend more on my car insurance, as I could, but I? D is not a company that I know will take care of me when I them.What you can take and use? Always do what you say? Re doing (and maybe even a little 'more) .4. Starbucks has begun with the purpose of the Italian coffee experience and fresh roasted coffee in Seattle. They made sure each new setting (or partners, as we call them employees) was a knowledgeable Barista, customers can respond? Questions about the coffee and recommendations. Moreover, the manner in which they leaed that people not only for Java, but also for the community and atmosphere. Have recognized this trend and has to do with the environment yet inviting with comfortable chairs, hip music, wireless inteet access, etc.Starbucks has become a great meeting place, a place or a relaxation area for many people who do not like coffee (which would be me). Today, Starbucks is an experience with just a place to pick up coffee.What you can use this information? Remember that more than sell a product or service? Another adventure for your customers.5. Moe's Southwest Grill fresh burritos, tacos, fajitas and other south-west with a fee not flare? T can be found in other fast-food fresh-mex places. First, every time someone opens the door to at least one person behind the counter shouts? Welcome to Moe's? Watch the menu, and you? Here you can find articles with names like? Joey Bag of Donuts? (a burrito)? The Full Monty? (a taco) and? Blabbermouth Soup? (a frozen Margarita lime). Is this possible? T laughter of relief, but when you order? The Ugly Naked Guy? with beans and blacks confirms chicken.The score doesn? t stop in front of the door. As one of the country? S fastest growing franchise, Moe? S uses a franchisee and customer input on business and product planning.What you can choose from Moe's? Go off the road and to recognize their customers ideas.Work all this? Teaching? in your company and you? "you can find? re are more loyal customers and your company will stronger.Lori Saitz, the guru of customer loyalty, is the founder and president of Zen Rabbit and creator of 24-Carrot SystemTM loyalty. With their many years of training and experience in consumer and marketing, can help determine what customers want and how you can quickly create a 'more money this year, contributing to them. To subscribe to free newsletter: "The Client", with articles on increasing your sales, a stronger economy and competitive industry Breaking Free, please visit