Ask a simple question

Ask a simple question According to an article in the Harvard Business Review, there is a high degree of correlation between sales and customer satisfaction results. Well, yes! That? S logical. Satisfied customers retu to the seller, a high level. Moreover, others are so obviously higher satisfaction should be the rule in an increase in tuover. But how to find your company customer satisfaction? The typical way is to provide an overview of the customer. Problem - usually very few investigations are completed and retued, because they are more lengthy and complex issues. The few people, the retu of these surveys are at both ends of the spectrum of satisfaction, those who are very satisfied or those who are very dissatisfied.So leave? S look at targets. What we really want, is whether the measure is a favorable or unfavorable trend occurring? To see if customers are more or less satisfied, then they were before. If the trend is, we need to investigate and find out why the discontent grows. If the trend is, it's time to rejoice, Pat, the people who are on the back and work to maintain the proportion of customers satisfaction.The easiest and fastest way to discover the evolution of the degree of satisfaction is to ask only a question? There have been quite happy with our product / service to recommend us to others? That? S all. Just have the customer tick? Yes? o? no? e-mail or via e-mail back. Over time, as data accumulates, trends in customer satisfaction are evident.A division of General Electric, a direct correlation between the results of this question and the growth in sales. You can find this customer satisfaction is so important that 20% of the premium is consistent with the results. It is the customer satisfaction the top scientific investigation? No, but it is a simple, fast, easy to see that the parameter that has shown a significant indicator of customer loyalty and future sales growth. It 'simple. Ask a question. Use the results to see if your customers are satisfied enough to retu and refer others.Larry Galler coaches and consults with high-performance executives, professionals and small and medium enterprises since 1993. He is the author of the long (every Sunday since November 2001) business column, "Front Lines with Larry Galler" Sign up for his free newsletter on issues? Send an e-mail to larry@larrygaller.com