Tuesday, September 1, 2009

For less information, and our stores are a mess

For less information, and our stores are a mess What kind of image you present for the marketing of their products? Are you a professional and well organized, or your shop / web / foo shouting, "lazy", "those who matter most: your customers? Let's see what a leader in the retail to win the war, but losing an important battle: store organization. Walmart is dominant in so many categories, with the various products they sell. In 50 years the company has grown from a player in a world of force and is in the process of expanding throughout the world's largest consumer market, China. As for Walmart is the conquest of new horizons and dominates the landscape of America, is an emerging problem: their stores are a disaster. Visit your local Walmart store in a given time and have a multitude of buyers, but few workers. Most workers are employed at the front of the shop signs, while others are scattered throughout the store placing the stocks. Why is this a problem? Frankly, Walmart is a victim of its own success. Stock tu so fast, that should fill the store during peak hours in order to shop to keep everything within reach. A good problem to have, eh? If you are not a customer who wants something and can not navigate the aisles to find what you need, such as boxes of material partially blocking. Competitor of Walmart, Target seems to have come good. Their stores are clean, the signals that will help you find sections are large, bold, color coordinated, and the recovery of the stock to take over the corridors. On the other hand, Kmart was once a powerful industry and many of the shops are old and disheveled. Even more important, is now a Kmart "also ran" like other retailers - including Walmart - have submitted a better place to shop for customers. As the price is an important factor in winning the war of sales, store cleanliness and organization of jeopardizing sales as customers tued off by a dirty environment and choose to go to its competitor. While many customers to accept a lower level of customer service [word less aid available, for example], the disease of 'units was faster than the low prices that you can pull in. tout "always low price, always "his slogan, but their customers flee if they can find their store to be disorganized. The competitors waiting in the wings to grab what's to lose: you can afford the loss of sales?

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