Loyalty programs, customers can enter, but first ve Got to earn your trust

Loyalty programs, customers can enter, but first ve Got to ea your trust Remember, trading stamps? If you? Re over 40, chances are you will. Every time you buy in a shop or petrol participants gave you stamps in a book. If you? D accumulated enough stamps, you can cash in for them? Free? gifts.These stamps were one of the first loyalty programs. They are faithful to a particular product or merchant is offered by providing an incentive that the customer always come back? and more money.While trading stamps are a thing of the past, a broad spectrum of sectors yet to offer loyalty programs to long-term relationships with its customers. By far the most successful and best known is the frequent flyer program program.On surface, frequent flyer programs are rewarding customers with the flights, only because they are flying with an airline? miles flown more miles to get free. But if you asked the airlines that really benefit from these programs, it is likely that you? D, a full hearing? We do. Ask them to explain, and they? Ll probably say that the "frequent flyer" to enable them to collect data on individual customers, assist them in their e-mails and special offers for customers? S needs, to enable them to promote the highest rates are charged, and ultimately increase their sales.But as popular as frequent flyer programs, which only works if the service of the airline quite good for the customer? s confidence. And this means not only quality, but also a great flight experience and service in the course communication.For small businesses, the benefits of introducing a loyalty program are no different than those for the major airlines. And similarly, the program? Success depends primarily on the creation of three main elements of a building, loyalty: 1 Treat your customers? On the right, and? Ll be your life.Your for customers not only your business to judge the quality of the product but also the level of service offered. Offer without the other one and you can also offer customers now.Great include: credibility: Customers must be able to trust. Nobody wants to call for the fine print or hidden fees. They want to know that your company can be trusted, and their interests heart.Flexibility: Never use the words? I'm sorry, is not our policy. Always disconnect your customers? The problems, even if it means that the sale. There is nothing worse for a customer of a company that is not of their way to their needs.On-time: If you? Ve ever ordered a product and was told that delivery time 6-8 weeks, you? ll understand the frustration the customer experience. Unless the product is not in stock, or is an inteational delivery, there is no earthly reason why a product should be 6-8 weeks for delivery. Similarly, if you promise to deliver a certain time, you must comply. If you say that the product within 72 hours, then ship within 72 hours. If for any reason, you can find? T, time of delivery to customers and give them the opportunity to cancel their billing order.Accurate: We all know mistakes happen. But if you have a billing error or too immediately lose credibility. Moreover, the time needed for a contact with the customers complain or to make sure that the bill, and you may well have lost a future sale? and the possible sale of friends and relatives? ve complained to.Hassle-free refunds: We? ve all. For some reason we change our mind about a product or not? T work, right? It is not what we expected. And we want our money back. Make sure your customers know, this is a simple process, until front.2. Receive InformationIf your loyalty program customers to be successful you need information from customers. A program that only a name, address, and proof of purchase is not? T build a long term relationship with their knowledge. And it is logical that a customer will have the time an application is more the product as an occasional buyer. When designing your application form to ensure that the information about the use, purchase habits, attitudes, etc. This way you can individually to your products and services to your customers? S-specific needs. And build a database of customers who really want a long-term relationship with the company.Keep CommunicatingOne the easiest way for loyal customers is to provide ongoing communication. This may take the form of e-mail to promote special offers, letters announcing new products, newsletters, electronic or printed, or even with the teaching material. Another good way of communication is to continue to send them something useful with your company name on. This simple, inexpensive gifts to keep your name to the client, and help maintain some loyal.Need them to think, a loyalty program for your company? Here are some suggestions.Gift Certificates: Give your customers a good, if for a certain amount of money. For example, if you buy a $ 200 worth of goods over a period of six months, offering them a $ 25 gift certificate.Offer programs: Give your customers for every 10 U. S. Dollar, so they can spend. If they? VE on a few points that can be exchanged for goods or selected services.Free Shipping: This incentive is sure winner-fire for the mail and businesses online. Offer free shipping on orders over a certain amount or on future orders.Communications: newsletters, brochures, direct mail, postcards, magazines, white papers, etc. All this can help increase customer loyalty. Not? T needs a special offer or discount, but will be implemented help.Properly loyalty programs long-term marketing strategy, which a lot of work and commitment. However, new customers is always a lot of work. So it makes sense, everything can be done to ensure that each customer again and again and again, and we recommend that others.About Julia The author is an independent copywriter and consultant specializing in advertising, search engine optimization search engine and marketing services. To lea more about how Julia can help your business profits on their website you can also sign up for Marketing Works! Julia monthly. Visit to sign up or e-mail Julia at mailto: info@juliahyde.com to details.Loyalty programs, customers can enter, but first ve Got to ea your trust Remember, trading stamps? If you? Re over 40, chances are you will. Every time you buy in a shop or petrol participants gave you stamps in a book. If you? D accumulated enough stamps, you can cash in for them? Free? gifts.These stamps were one of the first loyalty programs. They are faithful to a particular product or merchant is offered by providing an incentive that the customer always come back? and more money.While trading stamps are a thing of the past, a broad spectrum of sectors yet to offer loyalty programs to long-term relationships with its customers. By far the most successful and best known is the frequent flyer program program.On surface, frequent flyer programs are rewarding customers with the flights, only because they are flying with an airline? miles flown more miles to get free. But if you asked the airlines that really benefit from these programs, it is likely that you? D, a full hearing? We do. Ask them to explain, and they? Ll probably say that the "frequent flyer" to enable them to collect data on individual customers, assist them in their e-mails and special offers for customers? S needs, to enable them to promote the highest rates are charged, and ultimately increase their sales.But as popular as frequent flyer programs, which only works if the service of the airline quite good for the customer? s confidence. And this means not only quality, but also a great flight experience and service in the course communication.For small businesses, the benefits of introducing a loyalty program are no different than those for the major airlines. And similarly, the program? Success depends primarily on the creation of three main elements of a building, loyalty: 1 Treat your customers? On the right, and? Ll be your life.Your for customers not only your business to judge the quality of the product but also the level of service offered. Offer without the other one and you can also offer customers now.Great include: credibility: Customers must be able to trust. Nobody wants to call for the fine print or hidden fees. They want to know that your company can be trusted, and their interests heart.Flexibility: Never use the words? I'm sorry, is not our policy. Always disconnect your customers? The problems, even if it means that the sale. There is nothing worse for a customer of a company that is not of their way to their needs.On-time: If you? Ve ever ordered a product and was told that delivery time 6-8 weeks, you? ll understand the frustration the customer experience. Unless the product is not in stock, or is an inteational delivery, there is no earthly reason why a product should be 6-8 weeks for delivery. Similarly, if you promise to deliver a certain time, you must comply. If you say that the product within 72 hours, then ship within 72 hours. If for any reason, you can find? T, time of delivery to customers and give them the opportunity to cancel their billing order.Accurate: We all know mistakes happen. But if you have a billing error or too immediately lose credibility. Moreover, the time needed for a contact with the customers complain or to make sure that the bill, and you may well have lost a future sale? and the possible sale of friends and relatives? ve complained to.Hassle-free refunds: We? ve all. For some reason we change our mind about a product or not? T work, right? It is not what we expected. And we want our money back. Make sure your customers know, this is a simple process, until front.2. Receive InformationIf your loyalty program customers to be successful you need information from customers. A program that only a name, address, and proof of purchase is not? T build a long term relationship with their knowledge. And it is logical that a customer will have the time an application is more the product as an occasional buyer. When designing your application form to ensure that the information about the use, purchase habits, attitudes, etc. This way you can individually to your products and services to your customers? S-specific needs. And build a database of customers who really want a long-term relationship with the company.Keep CommunicatingOne the easiest way for loyal customers is to provide ongoing communication. This may take the form of e-mail to promote special offers, letters announcing new products, newsletters, electronic or printed, or even with the teaching material. Another good way of communication is to continue to send them something useful with your company name on. This simple, inexpensive gifts to keep your name to the client, and help maintain some loyal.Need them to think, a loyalty program for your company? Here are some suggestions.Gift Certificates: Give your customers a good, if for a certain amount of money. For example, if you buy a $ 200 worth of goods over a period of six months, offering them a $ 25 gift certificate.Offer programs: Give your customers for every 10 U. S. Dollar, so they can spend. If they? VE on a few points that can be exchanged for goods or selected services.Free Shipping: This incentive is sure winner-fire for the mail and businesses online. Offer free shipping on orders over a certain amount or on future orders.Communications: newsletters, brochures, direct mail, postcards, magazines, white papers, etc. All this can help increase customer loyalty. Not? T needs a special offer or discount, but will be implemented help.Properly loyalty programs long-term marketing strategy, which a lot of work and commitment. However, new customers is always a lot of work. So it makes sense, everything can be done to ensure that each customer again and again and again, and we recommend that others.About Julia The author is an independent copywriter and consultant specializing in advertising, search engine optimization search engine and marketing services. To lea more about how Julia can help your business profits on their website you can also sign up for Marketing Works! Julia monthly. Visit to sign up or e-mail Julia at mailto: info@juliahyde.com for details.