Empathy and customer privacy are the key to innovation

Empathy and customer privacy are the key to innovation "Above all, we know that a business strategy has a better chance of success begins with the largest number of users? Their profits, their values, their reality ... test of an innovation is always the right choice for you ... not hunch or gamble. But it is not science. Rather, the phrase ". ? Peter Drucker, Innovation and EntrepreneurshipJust because a company is to spend money for research (such as markets, customers, or new technologies) and development is not innovation. Innovation, as with advertising, training, organization, or many other investments depends on the quality of investments, as the amount of resources into it. A high percentage of new innovative products, services and companies from failure. That is why often managers build better mousetraps without first ensuring that there are mice out there. Or that people want to capture them.Many innovations come from a deeper level of understanding of customer and market. It goes beyond what customers say they need. Solve the problems that customers do not realize, or that are or can not be solved. These innovations create needs and shortcomings of the results, once you start using the client, and go ahead with the possibilities.Every products and services that has now been granted for once silly, interesting, or just a strange curiosity. What we said to a market researcher to request a video on television, when there have been few movies to rent? What about CD players do not need to buy the CD? What about a card to withdraw money from an ATM? Like a personal computer? In the Fifties, as we would have highly assessed the need for jets, when our business is conducted within a radius of few hundreds of miles of our office? Here are some examples of the thousands of customers and the innovations that the market research and competitive benchmarking are not identified needs. The companies that pioneered this type of innovative developments had years of spectacular growth in revenue and market our clients' shoes leadership.Walking "The need for innovation on an unprecedented scale is a fact. The problem is how. It seems that the free market, inside and outside the company, is the best? maybe the only? satisfactory response. " ? Tom Peters, Liberation Management: Necessary disorganization for the nanosecond NinetiesInnovation is a practice. Calls for a deep understanding of our current customers and markets, potential customers or new markets, skills and organization of equipment and improvement opportunities, vision, values and mission. We can develop this intimacy at a distance. Studies, reports, surveys, charts, and measurements it.Effective that innovation depends on the discipline of management systems and processes. However, it starts with people. People who seek new ways of doing things better, different, or more effectively. People who try to understand how the use or other people can use the products or services that the organization could produce. What makes innovation leadership issue.Beyond management tools surveys, focus groups, and the like, leading to find a multitude of ways to live in their world customers. Who is leaing to lea from the market, not just market research. Innovation leaders are seeking ways to adapt the organization to develop products and services with a latent or unexpressed market and customer needs. Since customers do not know what is possible, they are often unable to identify innovations that break with the family pattes.At the other end, the leaders recognize that their organizations are constantly in danger of developing products and services with little or no attraction for the market. Many new (or expand) the products and services for empathy innovation. These are the innovations that emerge from a deep empathy and understanding of clients and problems of life aspirations.Through and share with their clients worldwide innovation in your organization focus on developing skills in solving problems or needs that customers can not done.As could be my first consulting company, the group, in collaboration with existing customers and potential to go beyond the scope of training to improve the organization, we have stumbled on the need for 'Higher education in management, the formulation of strategy, planning and execution of meetings. This came to work closely with customers to fight for people in their organization and training using new approaches to customer service, quality improvement, and equipment. It 'clear that the manner in which the top management of the group gathered and led the effort is the main obstacle to the passage or the whole effort. After the experiments, pilots, and some failures, achieving a great success of the withdrawal of directors has evolved and developed to meet a need that no one had anticipated.Jim Clemm is a successful author and inteationally renowned keynote speaker, the workshop / retreat leading team of developers and management on leadership, change, customer focus, culture, equipment, and personal growth. Over the past 25 years has produced over two thousand customized presentations, seminars and retreats. Jim five books are inteational bestsellers The VIP Strategy, on all cylinders, Percorsi performance, increasing the distance, and the Leader's Digest. Its website is