Customers Unplugged

Customers Unplugged Later this month, my TV goes dark. I? M to cancel my contract for the satellite, after completing one year of my obligation.I phoned my provider? S service to make sure that I was my life until the end of negotiations. Can I? Tell us how you found two people who spoke to know that I was? It is not enough to go to cable.I was the collapse of the network entirely.I (CFSP) Disconnect! This was one of the easiest decisions of my life, ma? s the second time it has.   The first time rejected the television, I was attending college full time while working full time.Then, my freedom of television has become its own little cockiness, like the boycott of some parts of the food pyramid, the driving the speed limit for a full tank of gas, the EPA test? s estimates.What mileage? s away from me now, apart from the fact that there are hundreds of channels ISN? not so much? s to be seen? I do not like the idea of subscription television, whether through a cable or the orbit. Once you pay a hundred dollars, her or not during the month, he feels compelled to binge on mediocre buffet.The subscription model is the basis upon which several days were made, so I understand that the incentive economic information to newspapers, television cable and satellite, book clubs and wine, software, DSL, insurance, telephone services, leasing and financing, prepaid legal plans, fitness, and many others, on behalf of company here. A built on a subscription model if it can be done base.People keep customers paying for something that will continue long after his satisfaction Ebbs, yeah? locked into a new subscription. Although? Free to cancel, the inertia and laziness leads some to hang on long after the thrill is gone.For example, is it possible? Tell that sold my insurance company, but now, ten years later, and many renewals automatic, me? m still paying for it.Except during recessions, si? s amazing how something today? s consumers embrace subscription fees. There was a period of several decades ago, when they were them.When wary of books that I sold long-life in college, at least twenty per cent of those opposed said they were not? He does not want to subscribe to something or joining a book club. Of course, that was the first automated verification of withdrawals being more palatable.Frequency marketing has transformed the potential subscription business. What? And not only their own airline, hotel, car rental companies that have plans and rewards. The car wash smaller and smaller, independent restaurants have their own programs going.All of this effort is to systematically raise us our money and the burden of deciding where to eat, shop, travel, clothing, process, and care for our pets. We are able to live life on autopilot, following the course set for us by countless intelligent fidelity marketers.Customer be used for the balance of performance, achievement, satisfaction of the operations. Now, repeat business is designed to be the result of rewards programs and contractual limitations. I wish that the new, small wireless devices? Select 24 months and plan of service? S free! Subscription revenue anticipated revenue, and companies and shareholders as that.But paraphrase Dostoevsky, we can consider that we are taking a new client of all, put him in clover, and in some way? ll still find a way to fool our models favorites us.Customers if the exercise of freedom to be unpredictable, and the right to remove, even if just for the hell of it.As increase in consumer debt, and people begins to see that? l 'pay for each service they receive, to try to cancel subscriptions, a package of multi-product offerings, sales sheets to avoid service agreements, and other drainage and the frequency of marketing plans and nearly all the world, which now seems to have a relationship with the customer genius.Dr. Gary S. Goodman is a keynote speaker, management consultant and seminar leader and best-selling author of 12 books, including the monitoring, measurement and management of Customer Service. Gary? The programs are offered by UCLA Extension and numerous universities, trade associations and other organizations in the United States and abroad. When ISN? N. consultation, Gary can be found in Glendale, Califoia, where he has his home. He can be reached by calling (818) 243-7338 or gary@customersatisfaction.com.