Customer loyalty The key to economic success

Customer loyalty The key to economic success Talk to many business-like approach to customer service, and most of them said that their purpose is to have? Met? Customers. No! What we must all those who are faithful to customers.Research showed that 65% of customers say they are loyal. You can be happy, but you should? T! Satisfied customers are in a state of nothing? they are neither happy or issatisfied are from. They tolerate and are useful, but if you have more? Re off.On the other side, loyal customers are your friends. You will be with you through thick and thin, will be the first to try the new product, which will give you honest feedback, is regularly on business-to-man. This is what you want! But how can you have a satisfied customer into a loyal one? Let them decide how to get the YouToday business customers are more demanding that want to do business. If your product or service is offered through a number of different, then give your customers the option.Can They provide face to face? What about the telephone service? Could you explain the use of SMS for quick notes and reminders? Do you have a website through which customers can contact you or even for on-line? If you have a multitude of channels available to the client? S needs, then they are more likely to stay with you.Build a RelationshipLoyalty can be achieved only if you have a real relationship with customers. Goal report. Understand that with you and understand what they are looking for. Keep in regular contact with them, no? T necessarily sell. Always use their names, especially the first name if you can.   All this will contribute to building a long term relationship. If you use this, are less inclined to walk away.Generate employees LoyaltyHow you can maintain a loyal customer, if the employees are not loyal to the company? If employees who care for the work and do something to protect and advance the society. The most loyal customers if they know the faces. A society with a high tuover of staff, it is difficult to establish a relationship with their customers.   Treat your employees well. Reward their successes and achievements. Hold regular training so that they feel are the leaing and development. A training program will also ensure that their product knowledge up to date.Seek Out ComplaintsThis seem strange, but the average customer should be encouraged to complain! Many cite the poor, but we found someone else to do business with them, them. Defining a clear complaints procedure so that customers would complain if they wish. Staff with the provision of tools to deal effectively with customer problems. Follow-up of all complaints to ensure that they have been resolved.Take a InterestShow your customers that you are interested in their point of view. Carry out regular surveys to find out what they want from your service provider to find out what you can do. You can make a survey on the phone, or go, as it was a mailing to all your customers.Taking the trouble of asking your customers is the message you want your own. But don? Forgot? Action on what is outside! be? Can I do? Business customers like nothing better than a company that provides even the most difficult requirements. ? Can I do? Companies are always loyal customers. Train your employees not to use words like? Sorry, ma? It's not my fault? Company policy?.   A business, where the solutions are always sought and problems challenges.Look After? D'oro? CustomersThe old is probably 80/20 for your company? 80% of sales or profits are likely to be only 20% of your customers. Find out what your top-20%, and that love unto death! Why not rotate to focus the remaining 80% for loyal customers? Well, 20% have already shown that trust and respect you. Un po 'più a problem with the customer, not more focused on society? Maybe? S?. By all means, run a program to it? Maybe? S? but even more commitment to converted.So, we have it. Some ideas and suggestions for building and retaining customers. Take a critical look at your business and your loyalty program to build the place, increasing revenues and profits. Robert Warlow   Small Business Success Small Business Success is a resource that helps small businesses more successfully. If you have a regular exchange of ideas and tips then subscribe to Small Business Success a free newsletter, which is rapid, with tips, ideas and goods. Visit