What is the best Repeat business or adding new clients, Part 2 of 2

What is the best Repeat business or adding new clients, Part 2 of 2 Recently, we asked what was more important: the growth of new customers or customer loyalty? The answer depends on your business objectives. If you want fast quantum growth, we need to focus our energy on adding new customers. But if your goals are more progressive - if it continues from year to year growth in 10-20 percent - the revenue re-reservation of the customer is much easier than adding new customers. (Of course, we must not lose sight of the acquisition of new customers, the punishment should be the future of your company.) If it is not easy for your customers double the current spending year after years, is quite simple: 1) keep happy and fair, and 2) to develop other products and services for them, you buy, if they are happy and keep loyal.How and mobilizing a business? With two words, the customer service and customer communication.Enhance service experienceCustomer service is designed to solve customer problems. What types of problems? Fixing things that are broken or not working as expected.Facilitating deliveries, exchanges and billing and payment retus.Resolving needs or exceptional issues.Fulfilling strange request.Providing technical advice and guidance.This users is very important, because many products are so complex that it can not function without a solid service.and that really not only for technical products. It applies to self-assembly fuiture - the kind you can not put together on the basis of cryptic instructions. Repair or home - to consider these valuable retirement hydraulic orange aprons at Home Depot. O regarding your weekend, stay at the hotel, tued by a goalkeeper in particular that you remember something to the rest of your life.In any case, the customer service is an essential element of the product. And in any case, this is the part that makes guests feel great to do business with you.Customer = Repeat BusinessMcDonalds believes that once you send a complaint from the customer, customer is several times more likely to come back and buy more Big Mac McDonalds store manager for the detection of problems, but problems of time, they problems.Train pray for your people to listen carefully to the problems and look for things that are unbalanced. Establish protocols for customer service to ensure these issues are addressed quickly and completely.Plus, the company receives a bonus of good listening creatively resolve complaints are often the genesis of new products and services. Building a system that rewards customers and employees for new businesses ideas.Too many businesses see customer service as a cost. In reality, it is more effective customer loyalty program, you may have. Thus, the representatives who want to help hire and train people to identify opportunities. Use technology to make it easier to find solutions. Rich in money. Gather knowledge and wisdom in databases and make them accessible to all in-service chain.Customer CommunicationsContinual Communication is another key element in building the kind of customer loyalty that translates into time, and increasingly, business.Here seven ways to keep in touch with your customers as customers.Find are actually using your products and services. Call to the light or the conduct of formal investigations. Visit and observe in action. Track their online behavior. If you want a way to improve the value they receive you.Put is in front of your customers. User groups, conferences, road shows, tours, online forums, and interactive webcasts are viable ways to create a two-way free flowing dialogue. Offer customers a better understanding of how you can help, and find out what's in the mind so that we can serve better. For high-end, customers of big spending, the timing of an annual review and the strategy of setting the agenda and to block in.Publish a newsletter. Most newsletters are filled with self-service drivel on society. Who cares, who has, or had a large company picnic? Fill your voice to stimulate ideas, case studies and practical recommendations that add value to your customers and help them do business better. Important to the success of your newsletter is the frequency and consistency to publish frequently - monthly or even twice a month, and keep your customers on schedule.Ask magic question: "What you buy from us, if only we offer it to you? "Do it yourself or outsource. However, these are the responses of customers gold.Keep the product and service offering to new. Keep on the modeization and beyond, and tell your customers that you so.Make special offers for your clients. And all your existing customers are special. Give them special offers and discounts that the loyalty of old customers can not obtain. Make sure they know that is only for them.Revive the art of the handwritten note. In this age of hyper-practice e-mail and instant messaging, a handwritten note recognizes the unique nature of the beneficiary. There is no way to duplicate one another to create a sense of a note. To do this, and you may have a customer for life! Customer service and communication are just some suggestions of hundreds of ways to communicate with customers for their loyalty and customer loyalty. Combined with judicious sells, sells, and sells, and that 20 percent annual revenue growth is yours forever. (C) Copyright Paul Lemberg. All rights reservedPaul Lemberg is the president of Quantum Growth Coaching, the only fully systemized business coaching program guaranteed to quickly help entrepreneurs to create more profits and more life?. To obtain a copy of our special relationship with the detailed procedure on how to grow your business by at least 40% faster, though? T sure what to do, go to Paul of business coaching website.Click here if you are interested in Quantum's Business Coaching Franchise opportunities.