Three steps to customer loyalty

Three steps to customer loyalty The most important source for follow-up orders and advice, your relationship with customers should be our priority. After the sale, when you are truly in touch with your customers. This is the time where you can loyalty.Loyalty unwavering customer is a customer-stick with their disagreement, even if your competitors are knocking, because the relationship is so strong. This kind of loyalty will be time for all types of competitive threats, offers even better pricing, because your customers will purchase and the value you bring to table.There are several steps to develop this kind of loyalty. First, you must deliver what you promised and more with your product or service. You know the proverb? Under Promise and overdeliver. Most sellers are not the opposite, so they are immediately in a negative position with its customers. Is it any wonder that quickly become the next sale and not look back? Secondly, you must remain connected to the delivery or performance of your product or service. Even if the customer or your customer service after the sale is made, you want to stay in contact and on one level. At a minimum, the customer must know that you are his lawyer and that there are any questions or problems that can not be managed through proper channels.Third, you have to step through the channels of communication. No relationship to flourish and mature, with open communication and honest. Request feedback long after the sale. Ask questions about your product or services and its applications and benefits for your customers, how to use. In addition, make sure that communications between your customers and is consistent and constant. How often and in what form, depends on your company and the type of customer you have. The point is that you should deliberate choices about how often you connect and how.A good practice is to develop systems that, in order to connect. In other words, do not leave to chance, or you try to wing. If you do this, you probably fall through the grid. With the CRM (Customer Relationship Management), software can help make your relationship better. Anytime you can automate the process, the easier it is for you. In fact, a recent survey of 1337 businesses by Jim Dickie and Barry Trailer found that the right CRM system that is properly implemented cross-selling/up-selling increase of 102%, while costs for the sale of 31%. Will Tuer is the founder and president of the Group of Dancing Elephants Achievement, a sales training and consulting company. Will has over 20 years sales and sales management experience and has written more than 150 sales-related articles and programs and co-author of the book The Six Secrets of Sales Magnets. It can be reached at Will@dancingelephants.net.