Are you hearing from your customers

Are you hearing from your customers Communication is an extraordinary event. Each company can survive   Without it? As the owners or representatives of a company, we spend countless   time, money and energy to be heard, our craft messages, policies and   conduct in order to express our true intent? our clients   prospects, suppliers, employees, shareholders, the bank, the press, in short,   all those who may have an impact on the health of our society.   Many will tell you communication is a 2-way: You say your piece   Then they say. I believe that there are l? 3rd stage. Watch: 1 - If you craft a message and distribute through sites? Sales   people, advertising, website, sponsored events, and service and   Policies. (This is the expression) 2? Your message is received? or perhaps? a? message is received, it could be from?   Not deliver the message. (This is the understanding, or not,   Sa?) 3? Your customers and prospects to respond to what they believe they have heard (and not   necessarily what), that perhaps not all. And this is   If it shows? get it? you, if we really communicated.With these 3 steps in mind is how I see the communication of the work:   + Communication = Understanding Expression.   Without the following step of this environment? What have received and   included - may have never understood what happened in phase 1 and   3.How invited step we can ensure the monitoring service? Keep communication open   Always listen to your customers. Don t just send messages to encourage, as   Well. Their reactions and comments have a fundamental impact on how to manage   our society, to develop policies and create products. These messages, when   Of course, the process of adjustment that we can always answer the   changes in our marketplace.If is your type of business that has an easy access for the customer? retail   establishment of a department or a health professional, a business with a tuover   persons, or organization, with frequent meetings of the members? Part   exposure to your customers is built the way you do business. In this   situation not only is handmade, one by one, but you can literally? see?   as seen through body language as they are in your   Business. In speaking with customers, look and listen, Let   communicate through the style of body language? They touch on the arm: think this is endearing or familiar? I believe that?   insecurity - that are simply not paying attention. Hands on hips, they? Re patealistic or hear the test; wow? you   Must have committed a crime? Stare they? Re closed, do not hear clearly? Ve   Lost. Arch of the eyebrows: A look surprised or confused, confident, and certainly not   Check. Finger pointing: Although? Quite clear! That? S accusing gesture, even   Where? Her smile on their face.None of these messages are positive and clearly, because they contain some patches   Action. Just like that you can do is the subject of another article. But, as   Say? knowledge is power?. Hearing your customers this way, as   They? first to respond is a formidable tool to improve the product,   Policies.If promotions and you? have the opportunity to meet your customers, there are other   tools can be used for the lines are always open. Many of them have used   questionnaires and surveys to discover, such as former NYC Mayor Koch:   How? I M? It was a matter for him. If you are using newsletters,   anniversary, awards programs or e-mail? to the   beginning of a fantastic 3-way to touch and clarity. Remember   3-direction is: = + Expression Understanding Communication.You could also use these devices? newsletter, hosting, e-mail,   Bill and inserts - inviting customers to become a member of your   R & D Team. May has already use inteal R & D team to develop products   Ideas. As the concept of integration between clients? You can   easily via e-mail or a page on your site. Consider   These advantages: 1. A team of R & D of your customers allows you to test your plans for   product, promotion, policies, prices outside the household heat   Research.2 expected. A team of R & D offers new ideas for any of the foregoing. Who knows   Where is the next big 3. If your R & D team can count on you for their comments that it is possible to obtain this   more candid responses through an impersonal survey.4. Whether to include or reward customers? ideas, you? ll provide them with   opportunity to express themselves, we all have something along do.5. This creates a powerful form of loyalty, the result of May, which is their   desire to promote your business, in fact, become your sales team or even   evangelists.When customers behave the health of your business and believe   is the value their opinion, they take a greater interest to ensure that your   Success, because it is theirs, too. This type of relationship is by far   more powerful than a purely financial, in exchange for liquidity   Merci. The desire to help make a difference, is a powerful   Motivation. Let this happen to your customers, simply because of   they will give you access to one of its strongest and should   Under-active? what your customers think.Andrea Feinberg, MBA, CGU, is president of Coaching Insight and uses   Business training techniques to enable customers to maximize the many   under-active in their company to the success of marketing, visionary   leadership, setting goals, effective, productive, and improve time management   Performance of employees. It can be reached at 631.642.7434 or   Andrea@coachinginsight.com