Test yourself every time

Test yourself every time Last week, a disgruntled vendor told me a long-time customer who has stopped buying. ? Gosh, I thought they were good friends, we went all the social forces. I never thought I would worry about losing her as a client. As soon as I heard that the last sentence, I knew I had discovered a new business of medicine? SCS. Syndrome complacency seller! Too often we confuse the relationship. These people have a business relationship. Within this relationship, it seemed as if they became friendly. But somewhere the seller has become complacent, believing that "my friend, never take their business elsewhere. I don? T know what triggered the defection but SCS (vendor complacency syndrome) can be identified in three possible scenarios: 1. The unstoppable CompetitorAn aggressive seller worked hard to remove the purchaser? The personal relations of its responsibilities as a buyer and strives to provide better conditions of service, quality and / or price.2. E? S Forever Mine You Really Mess UpThe original seller of his thought? Friend? was in some way? linked to it for life? and began to spend less time and effort, giving the opening .3 a rival. Seller will OverlookedSomehow didn? T correct an error, the extension of a coupon or to provide the type of service has given to the seller when a buyer relationship.Every long term, should be aware of the SA and never rest, even if they become friends. We must not forget to always give the customer relationship or friendship, the best account for the effort and enterprise, because it is hidden under the surface is an aggressive seller. This rival will pounce and make the case in the final analysis, has begun to erode business confidence relationship.The problem is that it is so easy to become complacent. We work hard to get a new account, and to impress in the early stages of the relationship. Then we work on several new accounts, and more. But slowly, as the relationship of aging, but also erode, due to pressures of time management, production quotas, and complacency. Fight? SCS. Give your customers a long term your best every time! Consult with Larry Galler coaches and high-performance executives, professionals and small and medium enterprises since 1993. He is the author of the long (every Sunday since November 2001) business column, "Front Lines with Larry Galler" For a coaching session, email Larry for an appointment - Larry@larrygaller.com. Subscribe to our free newsletter at the source: