Friday, October 16, 2009

Casual, moderate and intense levels of Customer Focus Partner

Casual, moderate and intense levels of Customer Focus Partner "What is the status of Mr. Smith?" Asked the raspy voice on the phone. 'It is thus recovered, he retus home in a few days, "said the nurse. "Who am I say called?" "This call Smith. My doctor told me nothing! "It is partly explained by the large number of organizations are not really focused on the customer, because their leaders do not know the difference. Are of good faith, ignorant. These leaders do not understand what really intense focus on the client looks like. And do not fully appreciate why and how the balance between the emphasis on the final or ultimate customers of their exteal partners such as distributors, retailers, dealers, agents, suppliers, doctors and such.The following table outlines the major differences of clients and partners in the focus. To make our team, or organizations more efficient, we need all our activities and focus on "intense" column.Casual? The needs and expectations of the market, customers and exteal partners (eg, distributors or suppliers) are grouped togetherModerate? Some segments, and partnerships were highlightedIntense? The needs and expectations of the major markets / customer segments, and partnerships were prioritizedCasual? common market, customers and exteal partners for data collection and analysisModerate? Net data helps to focus improvement activitiesIntense? major strategic and operational decisions are based on a strong flow of dataCasual? responsible for the production and support teams, or occasionally see clients or partnersModerate? visits and visits to customers and partners are increasingly frequentIntense? The boundaries between customers, partners, and our organization has blurredCasual? Some customers and partners' expectations are sometimes collectedModerate? Expectations are weighted according to the order of priority and to identify the efficiency ratings gapsIntense benefits? customers and the market gap analysis to provide benchmarks and competitive broad market comparisonsCasual? Product / service development, improvements and innovations are excluded from marketModerate? The customer / partner input and test pilot in a position to identify and innovation and form improvementIntense? customers, partners and people working in the field to explore, experiment, and to guide improvements and innovationsCasual? budgets (mostly through sales and marketing), focuses on acquisitionModerate customer? increase investment in service quality research, development and improvementIntense? retention of customers and partners for the improvement is an essential investment focusCasual? Department follows the structure of the organization and the inteal logic needsModerate? process improvement and reorganization and restructuring and reorientation of organizationIntense? A decentralized, based on the team is built around the key markets, the customer / partner and strategic priorities processesCasual? training and showed every smile? manage? complaintsModerate customers and partners? the training is leaing to trace the origin of the errors and eliminate themIntense? The training provides the tools to identify inteal and exteal customers and partners, prioritizing their needs, analyzing gaps and performance improvements of exercise is useful for management teams to assess the individual positions on each section that table. Compare answers and discuss the various points of view that can reveal many opportunities for improvement. Better yet, the views of clients and / or inteal partners.A shake technology companies continue to give us many examples of what happens when the quality of the service are only occasional or moderate levels. We all had our full of companies involved in providing a useful service or technology, but can not even answer the phone or provide customer support base. Tenter d'obtenir des services de soutien de l'une de ces sociétés est d'environ autant de plaisir que d'être dans l'oeil du coude avec une forte stick.Many médiocres de ces entreprises sont des merveilles de technologie qui ont développé specialized products or find a small niche and techniques have never been much competition for business. They do not have to worry about service, because there was always more customers to replace those lost through negligence negligence. Their levels of service quality casual / make causality with graveyards.Jim Clemmer is a successful author and teacher of inteational reputation, a workshop / retreat leader, a team of developers and management on the leadership change in customer focus, culture , teams, and personal growth. Over the past 25 years has made more than two thousand measure presentations, seminars and retreats. Jim books five inteational best-seller The VIP Strategy, firing all cylinders, the routes of supply, increasing the distance, and the chef's Digest. His website is

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