Invalid Excuses for Poor Business Results The Weather

Invalid Excuses for Poor Business Results The Weather Note to Kmart: It was not? T weatherIn on the 1970 Kmart was the retailer to beat. No matter what happened, which seemed to have. Customers were loyal and they were difficult to beat. The chain was opening up shop every year, more than some of its competitors throughout its chain, and sales have grown at significant rates. Things began good.Then fall in sales. Until the mid-1980s was the beginning of the relationship of Kmart poor sales. The main reason that he gave to each weather.With disappointing sales, Kmart was the time. ? The cold evil activities. ? The Blizzard, through the Midwest kept customers away from stores. ? The unusually warm autumn decreased demand. Whining, complaining, and more whine.At first, investors bought the excuses. They overlook the fact that in any period of time is Wal-Mart, a report or near record results. Observers noted that Kmart? S product mix has been weather-related more than Wal-Mart? D, as Kmart lawn and garden and apparel companies, like Wal-Mart? S range of products, based on sales of consumer goods and commodities.As constant over time, the action was tiring. Analysts began tired, indicating that even Wal-Mart seems to have been with different weather conditions that had Kmart.Top management depth to the time as a reason for poor sales are not other possibilities. The prices were less competitive. Weekly ads were not the people in stores. Customers were found on the shelves, empty. The new products have been postponed to a later date at Kmart? S compared to shelves Target and Wal-Mart.To make things worse, Kmart managers decided to improve the product mix, the thought of their customers would be of superior quality product and are willing to pay more. Non-customers? T Agreement. Weekly reports showed customer counts have been steadily declining, so he decided to order the report. The chain was out of control, separately, at their core values, and so convinced that if they could only Mother Nature? S okay.Kmart favor all is not solely the fault of time. Resort areas have long been used as an excuse for a bad season. Home & Garden regular time, if the results are not sufficient. Sporting Goods Stores and sports venues to weather monitoring results. Although one could say that there is validity in their claims, there is nothing more than food, food, and more whining.During autumn of 2004, Florida was hit with no less than 4 hurricanes. Orlando's Walt Disney World and Sea World would have surely complained that sales and eaings have been injured as a result of the hurricanes. Neither has. Why? Both companies understand the nature of the weather on their business. They have their business in a way to protect their bottom line. They have done this in writing to their customers and understand what their customers wanted yesterday, so you can accurately predict what the customer wants tomorrow.It is not the time, this is what the customer wants and deliver the way you want. Wal-Mart sees, understands, and Sea World theme parks Walt Disney understand. Even more important is to understand that their employees. They are so focused on the customer that the customer is rewarded from time to time, no matter what the environmental conditions. To succeed, the first, second and third must be the priority to what the customer wants.Rick Weaver is President of Max Impact, a national organization, and leadership development based in Rochester Hills, Michigan. Rick is a businessman with experience achieved in the retail, market analysis, supply chain and project management, team building and process improvement. He has worked with hundreds of companies to improve sales, processes and bottom-line results. MaxImpact offers leadership and organizational development, in cooperation with representatives of civil assessments and tests of reliability. Contact Rick at 248-802-6138 or e-mail, rick@getmaximpact.com. MaxImpact is on the Inteet at