We have never made a mistake in delivery promise

We have never made a mistake in delivery promise You know it is, we believe that something so long, everyone agrees with you, all the books say is true, and suddenly you have a blinding revelation - we've been deceived! You know like my gorilla? (If you are not sure about my gorilla companions then you really need to read the book - we have a great offer right now!) And it feel so rump - as he fell to - the logic is simply not there - I must have been a fool. Let me explain. "In Promise & Over Deliver" You know the old saying "Under Promise & Over Deliver"? - Well, here is the idea behind it.Buyers these days are increasingly willing to complain when something is not to your liking (yes, even in the UK!) Customers are willing to walk if you do not deliver when he said that it would be. The clients are mobile and promiscuous and change suppliers if they can get a better service.So to meet these demands, in the last 20 years or more, we were all with the mantra "Under Promise & Over Deliver -- For example, say that the work will take place in 10 days will be 12 and then when you first wow schedule.Now, in theory, this sounds great - the customer can not but be impressed with his delivery! Or you can? MistakeNow big, to think a little '. Lord of the client's arrival and promises to deliver the project by 2 pm on Tuesday, but she knows he can finish on Friday. Hey, that gives to reflect the weekend, Monday moing to add polish and can be delivered on Monday afteoon. A large force promised and delivered more than work! But what really happens? The customer is happy - gave him a day before. But then Mr. Client had some fleeting thoughts, this means that he was not a project as complex as you say? Or it may actually be closed on Friday? Perhaps there were more of him? Because he is happy that you did what you said and the time scale, which pushes his doubts on the back of his mind.However now the client leas to "hold" (which is their job) the service provided from his great form promised. Then it gives you another project. It is a price and time again to provide the most promising of confidence with a big smile on his face. The client remembers his thoughts from the last project and asks you to "try a little 'hard' on the calendar. You, because hey, the guy you like. E 'stato time.And truly grateful for the latter case, the next time that Mr. Customer asked to do something he hopes to make a quick and efficient and, at the same price than before - now it has not been affected by his delivery as well - this is only his expectation.And unfortunately at the time of delivery on time and budget, Mr. customers have asked why so long. He asked if he pushed a little 'more difficult to obtain the price or the shortest time possible. And that pushes and pulls ... He taught his client that can do faster than you've told him. I doubt there are. He wondered whether he had lied! The shame of it! And what happens if something goes wrong - if you can not provide real-time - or the price increases? Or someone who lets you down, or change the goal? The IssuesNow, the problems are somewhat 'broader above.Some example of our customers are saying that even in these days to be able to get the work they have to make big promises (and then study the way to comply with them ;-) Very often the customer has to do its part to make the project work correctly - and it is the customers and other things to do! Increasingly, it is not working on a project in itself, there may be other suppliers that can lead to dissatisfaction equationThis involved.So for all, what is the AnswerWell, taking into account all, you still need to make promises their customers, but the answer is in the details. The answer lies in understanding what is important for the client and work with customers to ensure that it can comply with it. So, to comply with something you have complete control over our course over.In "Coaches Can!" Speaking of the difference between the control and influence.So before allowing our secrets, I just want to clarify the difference between the control and influence. To me, the incomprehension of the difference between what you can control and what can only influence is the main cause of the client and feelings of disappointment failure.Control VS Influenza (Findings and Purpose) What is beyond their immediate treatment does not is complete, we like it or not within our control. So, what is under our control? * Our emotions and motivation (but not all of us to accept this), our response to exteal influences (though not all of us accept this o) * The direction we take in life * * Every action the way we communicate * what they say and do and promise that I want to believe * or * Ignore inanimate objects and tools UseEverything us what is outside of us (especially to other animals or humans), we can only influence. Here are some examples of things that can influence whether someone like ...* * * If people buy what others significant * If people who believe * Convincing someone of something someone * How to do something (even if one Hypnotist) Sure, you can influence which seems sufficient for control. If someone held a gun to his head that could probably influence to make a lot of things. But despite this, they could not even think or hear things a little 'different, there are only influence.Finally, there are some things that we do not have direct control or influence over the ... as time, space, time, when you start to live, but there is no accommodation in the things that we can not do - because that is more centered on strengthening do.The SolutionYou what we can not control how i feel their customers, but it can influence. You need to focus on explaining the value, instead of costs. Understand their real needs, instead of the standard running time and budget. You need to work on what was in control of what they can and limit the influence. And then you need to promise and to provide more than the promise of those things that are control.Simple ;-) Speak soon, 'Dangerous' Debbie Jenkins debs@debbiejenkins.com (c) Copyright 2005 can be slow BUSINESS But do not let the way of his success. This is the ideal time to work on your business Be the same. 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