Gifts don client should not be large to be effective

Gifts don client should not be large to be effective One of the exercises that I like most, when presenting a sales program is asking the public to tell me what is standing between them and their number one target in a customer.The responses vary widely, but almost always I can count ie? Can I? not compete with the programs of special offers competitor. O? My main competitor offers customers the bond market for my dinner for two in a local restaurant. O? My competitor? s incentive travel is killing me. particularly enjoy discussing these types of obstacles as a result of the sale several years ago I went for my company? s incentive travel division, for what? s an area I? Have you had experience with, on both sides of the table. I have some strong feelings about the power of the customer gifts.Incentive relatively short trip comes and goes in most industrial sectors, such as catalog offers discount programs, etc., but you look around, as the industry now I? Ll bet to see a good number of companies to continue to offer various types of incentives as an incentive for customers buy.I believe in the value of BIG GIFTS as incentive. They can often be very effective. But incentive programs such as these are designed by companies, not with the sellers. Innovative vendors must submit their forms of compete.But in recent months, I believe that relatively small but thoughtful GIFTS customer can also bring a powerful force. I? M talking about a gift that creates a memory, so that the recipient positive thoughts about the gift giver - YOU. TU, the seller can compete with competitors? The plans, if so motivated.Just last week, an old friend and went to a small town in south-east of Mexico to work in a child? S home with our support. Every day, we walked about half a mile from our hotel for the children? S house, passing through dozens of small shops. One of them - a small shop - owned and operated by Emma, a woman who I think is late 60s.I Emma had met on a trip a month earlier when I chose at random for their shop to buy some long-distance phone cards. She came out of his way to say how much the local people and we respect the work we did at home. So here I am back in Mexico needs more of LD calling cards, I think I bought them? Emma After paying for the phone cards, she asked me if I give a small gift. I said, yes, I would be honored to accept it. At one point, Emma had recovered from under their sales of a small salt shaker and toothpick holder, either handmade Mexican pine. As he handed the two small gifts for me, said:? When using these, please think of Emma. Left his shop feeling really special.Small small gifts, especially gifts with a degree of uniqueness, in a spirit of recognition can be powerful.Emma taught me a lot more to show appreciation for my customers. She made me understand that? S is not necessary to spend a large sum of money to their customers feel like its something special.Idea # 1: One of those gifts that I found appropriate, is a small book: 101 conducted by John C. Maxwell. That powerful little book for administrators who wish to improve their leadership skills. # 2: After a seminar presentation or advice, always send my clients a copy of my book the church, keep the feast: food in the hills of South Carolina. This is a cookbook, hard I know your family will enjoy. What? S not any cookbook, what? And my church cookbook, which makes it special. # 3: The little book, The Fred Factor by Mark Sanbo is another example. The hero in Sanbo? S book is Fred, Sanbo? S postman. In less than a hundred pages, the author uses to teach any employee Fred no matter how trivial it may be possible to work - armed with the right attitude - seek to do something special. I know that my customers are the ideas of this little book, which may apply in their organizations. # 4: Pivot is a book by Dr. Alan Zimmerman, who uses many quotes and all types of research to illustrate how the player's attitude is important for success. Zimmerman is very convincing as the point where is a positive attitude towards a person? S election. # 5: What are the prospects? Hobbies? One of my perspective is almost obsessed with his Scottish heritage. I ran a Google search on his name and has become a whole range of information on your last name that I shared with him. My cost: a few minutes time. My reward: a perspective of a customer who has made three weeks later.Scout informational books and other gifts are inexpensive Cree? Form? the personality of each client. Compile your own list.Control what you can control. Do not waste time worrying about what we can not control. However, the action, positive action. The worst response to the marketing activities of a competitor is not response.Good sale! Bill Lee, author of 30 Ways Managers resumed at the bottom ($ 21.95) and Gross Margin: 26 factors that affect the bottom line ($ 29.95) is a South Carolina-based consultant and trainer for sale. 800-277-7888