Warm fuzzies or Real Service

Warm fuzzies or Real Service ? Service? is one of those beautiful? Warm Fuzzy? Words like? Love? e? Happiness. They are easy to say and sound so good, but unless they are of real substance, it means so little. Service? is what we do to impress and keep our customers in this competitive environment the company. The reality is that today most of the products and services in almost every industry are not used by one company to another. Given that customers have many options to choose from, right? Service? That the back door! Customers really want to do three things with every purchase. They shop around to find and be faithful to those who them.A solution for their problems or satisfy their desires, as promised (the product or service).   A suppliers or consultants of trust, their best interests at heart. Value-added service? ? Service that has exceeded expectations.   It takes commitment and investment for the creation of systems, greater commitment and investment in staff training to ensure "value-added services? but it's worth it all. Firms that these value-added services are the most high retention rates, faster growth, and usually the highest profit margins, as well? Warm Fuzzy? Words or realistic expectations of customers? If your service program on these three bases to reward customers with retu business, goodwill and Referrals for many years to start using the service to competition or industry standards, design better customer service system and the Train staff to deliver. Do it now - the competition could be reading this! Consult with Larry Galler coaches and high-performance executives, professionals and small and medium enterprises since 1993. He is the author of the long (every Sunday since November 2001) business column, "Front Lines with Larry Galler" Sign up for his free newsletter on issues? Send an e-mail to larry@larrygaller.comArticle Source: