As you proceed with this service booklet

As you proceed with this service booklet I read in the Winnipeg Free Press (my local newspaper) about a woman who was a passenger in a Unicity taxi. The woman has had her pre-paid tariff for an amount of $ 25.00. Nine U. S. Dollar taxi ride, the cab was in a accident.The woman was injured and unable to adapt their jouey. He asked for a refund of $ 16.00. The balance of the pre-payment.You might think that the taxi companies bend over backwards for women, but no, she refused the refund. This type of customer service attitude is really DUMB on the Unicity and is bad for the economy. Your refusal will cost more than $ 16.00.First history, freedom of the press, as thousands of people go to lea more about the incident and Unicity Taxi get a lot of negative publicity and losing business.Secondly I? M writing about 1500 participants to my newsletter. And I? M going to see on my site.   More bad publicity, and some people certainly talk to friends, family and co-workers.All this bad publicity and loss of business to save $ 16.00. Talking short-sightedness. This reminds me of my grandmother? S favorite saying? Don? T be penny wise and pound foolish?. This type of customer service attitude is the result of management, rather than research? Food value? their customers. If Unicity, mathematics, which would have clearly seen the error of their ways.If that passengers used Unicity 5 times a year for an average price of $ 25.00, that? S $ 125.00 per year. She uses it for the next 5 years, what? S $ 625.00. Now I? M to bet that the injured woman Unicity will never use again. To save $ 16.00, Unicity has the opportunity to obtain a value of $ 625.00-business her.Now you tell me, is that a clever way to run a business? I say absolutely not. How would your company with a situation like this? E-mail your opinions.Author: Kevin Toney is "The Marketing Coach". Coach Kevin Small and medium enterprises to increase their sales by attracting more customers / clients, their repeat and referrals. Call 204-783-6342 for a free telephone coaching session, where the solutions to your marketing challenges and questions. Go to his site to subscribe to his newsletter for free marketing tips and receive free monthly marketing and consulting. TheMarketingCoach@PrimetimePromotions.caCall: 204-783-6342