RETAIL GREETERS Builders retail client or diversion

RETAIL GREETERS Builders retail client or diversion Do you need greeters or should you avoid? This is the perplexing question many retailers are struggling today. Often propagated by the press as the perennial example of the benefits of working greeters, Walmart has hung on its practice faithfully. But how it works and if it is, just put any warm body with a forced smile at the door of her shop to do the trick of satisfied customers that the influx of buyers? Not necessarily, there is much more successful sales greeters to affect a significant difference to your bottom line. The basic problem is that retailers do not adequately define what is hoped to achieve. Retailers and greeters need to fully understand function.Establishing its goodwill with customers is the only reason to use greeters. Four key objectives and their corresponding to the use of greeters should be implemented to achieve this goal.These are 1.Acknowledge the customer.Purpose? Most of us spend most of our time in an impersonal world. Unless you live in a small rural community or who have fame, who receive little personal recognition. Since the service station, which in most cases are paid at the pump to self, food, department or discount store, which became the name. Even when employed in a shop or a restaurant server is our identity, in the form of a credit card firmly in palm of the hand, is a rare occasion when to take the initiative to address us by name. Too often, our credit card and receipt are retued with little more than a gaze blank and monotonous "Thanks." Method? Establish contact with the eyes in one by one, is the key. Too often greeters not grab the attention of customers looking squarely in the eye. Greeters may be worried or self-conscious and therefore not establish the first contact. Pushing a shopping cart for customers in the way of sale or a circular motion in their hands does not make any real contact, at least not in positive sense.2.Give Store atmosphere.Purpose a friendship? We all want to go shopping in a friendly, but what does it mean? When we store an image not friendly with the staff grew around or where we feel pushed to buy. In general, I do not want to sell anything. On the contrary, they want to have the opportunity to sell to ourselves what is needed to store and to cover the benefits they can expect from a good purchase decision. A friendly atmosphere is just a place to feel welcome, comfortable, free to browse around and shop.Method? We have created this friendly, but not a threat to the environment by greeting customers warmly and personably, not mechanically. A fake, dead or forced shy smile is a gift to the entrance of our customers do not leave and not bother you. Enter the store customers can be in a hurry, worried, or even in a bad mood. Welcome the work that is to change the mindset of the customer, even if only for a moment, to get an answer to the smile of welcome. I venture that you too have experienced this. Flying through the door of a shop, stressed and anxious to be delayed more than three stops to make your jouey home, when suddenly it was stopped by the warm smile and a genuine "hello" to a single add unknown to his life a much needed ray of sunshine at that time. No, its programs and harassment delay have not disappeared as if by magic, but the ice is broken and again with a smile momentary sigh of relief because of a friendship, personal greeting. Some stores have chosen to take this big step. In the UK supermarket ASDA has recently begun advertising for 100 actors and actresses of talent to serve as greeters. According to Sally Hopson, Director of Customer Service at ASDA: "ASDA Greeters give first impression when a customer walks through the door. If we can find someone who can smile at our customers and their shopping more fun, so what. 3.Inform and provide assistance needed.Purpose? Often you need the help of employees of the store. While nobody wants to be unduly harassed by the manufacturers, is even more frustrating to want to buy something and can not find someone willing to help or competent. He left the store vowing never to retu for this reason, more than any other. Once you have sold me, now all I want to help make the purchase may be completed.Method? The solution here is simply to provide information for the first, and then, if necessary, follow-up, with direct assistance. A perfect example is my ACE hardware store. A few years ago, Home Depot has built a new mega store on the hill directly shadow local ACE. Now, I also shop Home Depot as a store of wood and have many elements of a building is not hardware, but for items the store sells ACE, I am a loyal customer. Why? Simply because when I walk in the door there is always someone at the cash register, and if not at the service of clients, which in tu and say "Hello." As a route into the main hall, there will always be someone to greet me and ask if there is something that can help me to find. Are in that store every week and most of the time I know exactly what I want and where to find it, but I also know that if I need to help their employees are always ready and willing to help me. Greeters must not only recognize and welcome customers in this area, but may also help to ask questions, update customers on the latest promotions and sales, and tell them what is new and exciting in store visit.4 ult. To empower clients. purpose? Today people want to control their own destiny, even when they are shopping in our stores. Put in a position to do this and respond positively.Method? As I said before, customers today do not want to be sold, but you want to be able to decide for themselves. We must make every effort to do so. Victoria's Secret well understood. Your customers are divided into two distinct groups, in general, women who know what they want in store, and usually requires only help with the colors and sizes and men in general have no clue about what we are and are often embarrassed to even be in the secret store.Victoria sales personnel are well trained to handle both types of customers and tend to be particularly adept at making people feel at ease customers. A really useful to have the best interest of the customer at the center and to serve their needs ensures this result. Nothing encourages me to make a purchase than when I have the feeling that the seller is looking for my own interest, rather than simply trying to make a sale. This is due to good old trust is the foundation that builds customer relationships over the long term. We've all had bad experiences with greeters including car dealers as sellers we have eyes up and down like vultures to determine if there was a purchaser in good faith or a tire football, even before you walked in the door and computing shops, where, for example, the sales staff often some 'time or interest to listen to our questions, preferring to simply push the hardware and latest software us.Whether or devices that have not appointed greeters at the door of their establishment is essential that each employee understand and actively practice these four principles of good will to establish with each client to meet. In this way, we will store your personality and a pleasant little town that offers a cure, positive experience that buyers want to retu again and again.Copyright 2005 by Giovanni Di Di FrancesJohn French is an inteational Organization Heritage experts and Keynote Loudspeaker.