Reduce resistance to the customer the product or service

Reduce resistance to the customer the product or service The resistance has to do with the blocks that prevent us from doing so, or the completion of what we want for our business. There are many reasons for feeling resistance including fear of new things or change, fear of failure or success or even fear, is not perfect. If we are against the things that sometimes miss out on opportunities - opportunities to work with new people, attract new customers, or even a new product or service idea, which catapulted us to new levels of success. There is a high price for the resistance to the things for the resistance to change. The cost is our time, money and energy. It can lead to a misuse of resources, poor performance and reduced productivity, as our energy to resist, and not accept the change. Move through the resistance is associated with a strong vision of what you need for your company and aware of the deliberate steps towards this goal. What object in your business when it comes to marketing products and services? And what you can do today to go through them? 1. Look at your stamina. Often, in ourselves, we seek answers to situations that are outside of us. That what we can, the problems of achievement in our business directly related to our inteal blocks. We must take the time and towards the inside. One of the best ways to get clear about what we resist, is to write, what we resist, because what prevents us from achieving, and one or two things we can do to break the resistance. This work not only to provide us with clarity, what you are, but it can give us a way to pass through them. And, equally important, considering our resistance, we know what kind of strength of our existing and potential customers. Some of the techniques we use with ourselves may be useful to them. 2nd Listen to what the customer needs. The people must be recognized. By listening closely and carefully to the client, you are in a better position to solutions, to discuss their wishes. We are unable to solve a problem until you know perfectly well what is the problem. Ask many questions that come from a place of curiosity, rest and practice so that the other place they need to express themselves. People who have an urgent need to be heard. If you give them the opportunity, they will automatically be more receptive to what you have to say. Reduce the strength of customers, giving them the opportunity to speak. 3rd Inform the customer. The more people know, the more convinced they are on good decisions. If you wish, distribute, make sure that as many as possible of relevant information. Ask the prospect the problems they have. Then the product features and benefits that a lot of examples, descriptions and other information that supports the requests are made. If you have a tangible product, you might consider an example, if the supply of a service, you can use for a free experience. Anything you can do to make the prospect of a real life experience with the idea of how you look and feel "will be used to purchase a ready environment. 4th Practice relationship skills. No matter what anyone says, is personal. Everything we do is personal, because the impact of people - and others of us. Practice relationship skills is essential for business success to be achieved. People buy from people they know, like and trust. The only way in which these concepts can be drawn from time to relationships with others. We must invest our time and energy in others, before investing, they will have their money with us. There are many skills in a different context, but among the most important are listening, assessment, and a place of curiosity, sharing of himself (vulnerability), and with the mindset that your goal is to others . This simple but powerful skills are no longer to create a buyer of a product or service ever could. 5th Be responsive. From the response is about the customer first. This is creating an environment where the customer is immediately. Make sure you are well prepared for every meeting, whether it is a prospect or a current customer. Be confident in all your communications. Lea about features and benefits or your products or services. They are the customer testimonials or references available. Retu phone calls and email and respond promptly. Always a smile on your face, what you're doing. Our attitude is a way to prove, even if nobody can see us. Through the flexibility, the prospects and customers, as well as the feeling that they are valued. There is no better way to do long-term relationships with customers of other, first. 6. Make it simple. One of the easiest ways to reduce the resistance of buyers, it's easy. This begins with the first meeting, you may have. If you meet someone in person, make sure your sales presentation is easy to understand. Make it clear what you offer and what the next step should be the prospect of showing interest. If you are sending something in another medium, like a flyer, brochure, advertising, or even your website, be sure to clear the functions and advantages. Where appropriate, the different pricing options. Make sure that everything is easy to explain and make the appropriate references, certificates, information and other content. Even more important, make sure it is easy for someone to understand how to purchase from you - with a number or clicking a button to buy. Believe it or not, many people have great products and programs, but making it almost impossible for them to buy. If a consumer is to spend another according to what they deem necessary for the purchase, it is likely that they have purchased from someone else. Not out of the hands of your competitors selling - instead, make it easy for people to buy from you. 7th Run the client. Based on this point, it is important for the customer through the entire purchase process. This is a basic human nature that we like to be compared to leaders. In addition to this, make sure your sales presentation is a logical step-by-step process. The sales are mainly of three phases - the initial contact, presentation and closing. During the contact, you need the report by clicking on a person to person level. Ask questions to enable them to speak and practice your relationship skills. During the presentation, the features and benefits of your product or service to meet the prospect, will be. The discussion so far to the needs and conces are for you from your first contact. Finally, close to confirm your main points, no objection to be overcome and to ask the trust for sale. While the tuover is more complex than this is the most important point is that you need to make the prospect through the process with care and conce for the fulfillment of their needs. With this approach, you can be sure the buyer to reduce resistance and increase the chances of a sale. 8th Manage expectations. Managing the expectations of the forecast of the actions and reactions of customers and prospects, or able to respond to them in such a way as possible. You can predict what kind of questions that ask about your products or services? You have to answer? Do not you know the type of the conces that have in respect of service after a purchase? Come 100% ready for your customers to trust in business with you now and in the future. 9th Make a call to action. Perhaps you have the best product or service in the world, nobody will buy it - unless you ask for the sale. This is true for everything in your company. If you want a prospect or existing customers to act, you should give them a reason. Also available as an invitation to act, you need to see what you want done. You want them to call for free advice? If yes, please call. Would you like to a report, or for your newsletter? If this is the case, something in retu for giving them their name and e-mail? Want to buy your product or service? Submit a tender in which it is given a free sample or free experience. All these things help, any resistance that might otherwise have. Remember that people need to be the logical conclusion. If you want to do business with you, let them know that in a way that is clear. 10th Emphasize the characteristics and performance. A Surefire way to reduce buyer resistance is the focus on the solution, as the prospect of the problem or issue. Given that the only reason why he tried thinking. To achieve this goal, one needs to very clear about the features and benefits of your product or service. One characteristic is the only aspect of design or use. An advantage, on the other hand, especially since the added value for customers, how they solve their problems. Take the time to craft page with an overview of the characteristics, advantages and the specific problems that your product or service solve. © Copyright 2004 by Alicia Smith