Customer Service Tips Your company a Leaky Bucket

Customer Service Tips Your company a Leaky Bucket Customer service and customer training are fundamental to any business.But, your company a leaky bucket? This is a question I always ask for my small business marketing seminars.The reason I ask, because many companies are so focused on attracting new customers forget to maintain good customer service to their existing clients.Many are unable to identify quickly their customers profitable are.In the leaky bucket example, we have two companies in the same sector. Both companies make 10 percent of new customers every year. Not a bad effort given the increasingly crowded and competitive industry operating in.Business a number 95 percent have a retention rate and a 5 percent slip, the number two, while 90 percent had a rate of retention and 10 percent of lost customers. Not bad numbers, but after 14 years the number of a company has improved in terms of size and number two, has remained the same size.This can only push, because it suffers from? loses bucket "with too many customers slip through the holes in the bottom of bucket.Much this is due to poor customer service. And do not even know! For example, research shows a typical company does not hear about 96 percent of dissatisfied Customers.For every complaint there are 26 others with the same problem, and the average person with a problem says more than 9 or 10. One hundred thirteen say that more than 20 people.So cold hard reality of the poor clients service.But Not everything is negative. If the complaints are resolved to say to these people, 5 people, and usually is a positive example message.For, it is more likely to complain to do with this company again in comparison to not complain, and this percentage rises to 95 percent of a client if the complaint with quickly.Everyone makes mistakes is the key to lea from these mistakes and to act quickly and you still have your loyal customers happy customers.Keeping fill the holes in your bucket and loses lead to a fruitful and successful business. Thomas Murrell MBA CSP is an inteational business speaker, consultant and award-winning broadcaster. Media motivation is his regular electronic magazine read 7,000 professionals in 15 different countries.You can visit Thomas can be contacted directly at +6189388 6888 and is to speak your conference, seminar or event. Visit Tom's blog at