Customer satisfaction at the rate of excitation Yours

Customer satisfaction at the rate of excitation Yours You? I have seen or heard the Wachovia and Geico commercial touting its high rate of customer satisfaction. Geico said that 97% had a rate of customer satisfaction. Wachovia said it has the highest ranking for customer satisfaction in its field. At first glance, one might think that? S pretty impressive. Ma? S take a closer look at what a client is really happy and then decide whether we should celebrate this success. (Please note I do not have personal vendettas against Wachovia or Geico. I am not? Collect them. These are just the first examples that came to my mind.) Remember that when you were in school and out of ballots? How did you feel when you saw a lot of "C" in that assessment? If you were an excess of targets, like me, you were? Do not jump up and down on these degrees. (Unless of course we? Speaking of chemistry. Therefore, a "C" was a very happy moment!) In the academy, a "C" is satisfactory. This means that it happened. But have you been? Average.If not better than you? Be well with only half, STOP READING NOW. The rest of this article is not for you. However, if you have the desire to become an A student, read on.What is a satisfied customer? One is that what he expected. One has to pay. How to create a satisfied customer? To provide us with what you say? Will provide. Now, I realize that, especially in southe Florida, getting what you pay for what they expect and it is an unusual cause for celebration. In reality, this is a simple commercial transaction. His business fills a need at a fair price and his customer is satisfied. What? S business. There? And nothing special or interesting about this process.Think on how many transactions? I have been involved in this week. For example, I stopped to fill my gas tank, I bought a gift for a child of business partners and I received a sandwich for lunch CAF?. In all this, I have what I paid for, nothing more and nothing less. I? M of a satisfied customer? but enough about me. If he were a vendor with whom I have chosen to do business, not too excited about my satisfaction.Next week, when the demand for gas in my car, I can not retu to the same station, if you still have the lowest price and I? I am close. The next time you need a gift, perhaps? Ll see another store. Tomorrow for lunch, perhaps? Ll change my mind about where eat.WHAT? Wonders. You said they were satisfied. What? S Well, I was. A satisfied customer may or may not retu to do business with you. No? Do anything substantial. No? I feel special. No? I do not give a reason for wanting to go back and draw a lot of friends with me.Therein is the key to customer satisfaction, because it is not something to celebrate. Yes? S much better creating angry customers! Ma? S is not a method to build a successful long-term. Customer satisfaction does not guarantee that your customers retu again and again. Nor does it mean that customers tell others about you and send you referrals. (Allowing you to stop working so hard to find new customers). The only way to succeed is guaranteed to develop loyal customers. A loyal customer thinks are the best. You not only met their needs, passed. It felt good to do business with you and you? Wait to tell the next five people to see how your company is fantastic. A loyal customer recommends your business around the world knows, if the service is needed or not. A loyal customer and always retu to you who needs your service or product.To as companies are loyal? Do you have a dry cleaners that ISN? T closer to home, but it makes you feel like a valuable friend when you arrive? There? Sa restaurant, because we are going to regulate the food is very good, but that only creates a satisfied customer. At the top of the food, the servers are the same people who were there last month and last year, so remind your customers. Consistency is always a good thing. In addition, the owner is always around the dinner table and chat with. You can get the feeling that truly cares for you as a customer. I? I have recommended to many people and that? S always go to a restaurant outside the city, when customers come to visit.Now, who knows the difference between a satisfied customer a loyal customer and you will find their expectations have been raised. See if you have not disturbed the next time I heard of a company with a rate of 97% of customer satisfaction. 2006 Lori SaitzLori Saitz, the guru of customer loyalty, is the founder and president of Zen Rabbit and creator of 24-Carrot SystemTM loyalty of customers. With its many years of training and experience in marketing and consumerism, which can help determine what customers want and how you can ea much more money this year, giving to them. To subscribe to FREE ezine, "Keeping Customers", with articles on the propagation of its sales, the strengthening of free enterprise and the division of the competition, visit