Friday, August 14, 2009

Creating the right Viral Reputation

Creating the right Viral Reputation If you are not a new business or been a rock un po 'di tempo - a key marketing technique (which ISN? No new) - name? Viral?. On the basis of the word? Virus? - Viral Marketing viral or simply means that the company? Spread? roots, like a virus online viral marketing really took off when Microsoft gave away free email accounts - and the publicity at the end of this email. ? Create your Hotmail account?. This spread like wild fire - as a viral infection. Therefore, viral marketing has been really ISN bo.But this article? Not about viral marketing, but rather on how to effectively treat or contain an outbreak of evil? Viral Reputation?. What is a virus reputation? Virus? an infection that spreads rapidly. Reputation? .. think about what others you.This can be positive or, more often, negative.If you're a regular reader of my articles, you know that encourage the use of? phrases? e? these? to support or reinforce my point. Not one to disappoint my readers? Here is another classic example. Prevention is better than cure ". In simpler terms, this means that? s best to avoid that - to go through the time, said the problems associated with finding a cure for the virus, in this case - in particular virus.In your business, both online and off (or what I call ? real world? company) - this can be classified as follows: -1. Product (or service) 2nd Sales pitch. 3rd Relations.1 customer. Product (or service) No matter what are the business - you're selling something. An idea, a concept, product, service, a common solution? .. Not? No matter what is.However, two fundamental principles are of vital importance to ensure you? prevented? a negative viral reputation.a) Make sure that the product ISN? tonnes of waste. HA! Sounds like common sense? Take a look around you in the world and see what is trosh for sale - and a comparison with something better to do the same or similar for a similar price. Sell rubbish at your own risk. People (like you and me) hate. So what? S a? Negative? viral reputation begins.b) Can your product / service to try?. ? that does exactly what it says on the tin? El? Tin? is legendary - a can of beans, it's really a can of beans. If you get peas? .. you won? can not be happy. Not required (or excess demand / excess of market or promote / on / on sale) of the product can do something that can really? Others can not If not - then you start one? Negative? reputation.2 virales. Sales PitchOr how to sell, market or promote the product. This is linked to (b) - but can be totally independent and deadly, if aren? Careful.If not you are selling your product / service, etc. who need to get in the shoes of your potential customers. How do you react to their sales pace - the advertising, marketing, and vice versa? Yes - what? S on all the persuasion? but soft and gentle persuasion. Download the client? Buy-in? - Do not force or strong arm them.The? Hard-sell? can often backfire on you, and can have long-term consequences - especially their reputation.Don? Do not oversell?. You must provide more. Do not over-supply, to the extent that the product is lost in an exuberance of discounts, special offers, bonuses and freebies.If has demonstrated their product, and really worth the price that is asked - why do you feel compelled Add gifts worth 100 times more? And yes - that really does not happen every day - especially on line. But my product for just $ 47 - and to do so? gifts worth 4995?. please.Freebies Oh, and bonus extras are great - but at this point? If you buy a car worth $ 25,000 - is expected to provide the retailer a value of $ 250,000 in extra? Of course not. Lucky that you get a tank gas.If product is really good, not a bow hunter free. Go to real customers - and give them a true industry sales. Unfortunately for the Inteet marketing company, which has appeared through the window, and the bonus package is simply devalue the real value and the value of the main product.3. Customers ServiceThe BIG ONE.This is where many companies and entrepreneurs fall flat on his face. Poor customer service, especially after the sale, is mortal. Positive, active and effective customer service is essential, both before and after the sale. Many first to focus on the sale?. To make that sale?. Then he dies all off.Pre sale of services is a necessity. It helps to keep the customer, and it is important to get the sale.But ignore post-sale service to its customers peril.Once?. What? S is much easier to sell, resell, get referrals? .. But if we end up losing the client who simply does not care for you after your money?. Do you really believe that you will spend most of your money with you? Poor post-sales customer service is also an important factor for refunds. Maintain good customer service - to reduce their reimbursement (and complaints). E? S question? Limit the damage?. The focus of this report is its Reputation.It viral? S easy to catch one? Negative? viral reputation. It spreads without mercy. Before you know - the first person to become infected (usually because they have failed in one or more of the categories listed above) - do you have? Infected? many, many others.Just tell their friends, relatives, colleagues, partners?. Then, in tu, tell everyone they know?. Then others say more? You can see my point? A? Positive? viral reputation is much less contagious and is not very virulent? what? s much more difficult catch.FACT - People simply bad news to spread at a rate ten times faster than a good news.Once the damage is done, once the bad starts to spread the virus - the search for the cure ( to stop or repair the damage) will be incredibly difficult.So, prevention is better than cure.Prevent viral negative reputation, with good services or products, sales and, above all, honest pitch, solid customer support. Slowly, but surely benefit from this article by Gary Durkin positive.An Founder of the Center for Inteet advice?   has more than a decade of success in inteational trade outside line behind him, and has been doing business online for 6 years.If want to join thousands of subscribers to his newsletter? To achieve success? - Send a blank e-mail to deliveringsuccess@kioskcities.ws? Copyright 2005 - All rights reserved worldwide.You are free to distribute this article if it remains unchanged and the resource / bio box attached.

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